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The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.
Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
Social media is changing more than just how consumers communicate to one another -it's reshaping businesses as well. Smart Pack: The Social Shift in Internal Communications examines not only how companies are using social media to communicate internally, but also how social media is changing production methods to include teams of 'on-demand' networked freelancers.
Our second Digital Cream Dubai event on 21 February 2012 brought together 130 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.
Econsultancy CEO Ashley Friedlein presented the findings from Econsultancy's State of Digital in MENA 2012 report, looking at current trends in the Middle East and North Africa.
The Society of Digital Agencies' (SoDA) Digital Marketing Outlook Survey results are in. The survey, conducted by Econsultancy, provides evidence on the conservative yet steady growth of digital marketing spend, including social media activities and explosive growth of inbound marketing—suggesting ongoing agency relationship changes and increased demand for digital talent.
An invaluable resource for those investigating the market for content management systems (CMS), with profiles of 21 leading vendors, the latest market trends and tips and pitfalls for buyers. The 283-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful CMS implementations.
The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
The next edition of this report will be available at the end of January 2013.
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.
Problems with the checkout process are still the biggest single source of revenue loss for most e-commerce businesses. This report identifies 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates.