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Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on.
This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and future, with many having high aspirations but held back by culture and siloed budgets.
The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and its digital landscape. It should help marketers looking to make a case for investing more in the country and serve as a starting point for further research.
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.
The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting. It looks at how the definition of celebrity is evolving, the challenges this creates, and the new ways in which brands and agencies are selecting and engaging celebrities to work with.
Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative output. The Future of Content Marketing report, published in association with Oracle Marketing Cloud, examines how content marketing has changed and how brands need to alter their approach to remain current and relevant.
Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, challenges and opportunities for creating your social media strategy. It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.
The Social Quarterly is a new series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. Our experts focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on.
This report is a guide to using LinkedIn for marketing purposes (both from a strategic and functional point of view), helping B2B marketers to extract maximum value from LinkedIn's comprehensive range of products and features. We have specifically designed this document to be easily understood, supported by visual examples and case studies so that recommendations can be readily taken on board by time-poor B2B marketers on the ground.