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Cover for A Guide to Maximising the Reach of Your Content Assets - Digital Marketing Templates

Digital Marketing Templates

A Guide to Maximising the Reach of Your Content Assets - Digital Marketing Templates


Want to effectively distribute your content online and offline? Use this template to guide you in how to use these channels to promote your content.

Cover for Guide to Integrating Content into Your Website - Digital Marketing Template Files

Digital Marketing Templates

Guide to Integrating Content into Your Website - Digital Marketing Template Files


Content can only have an impact if it is stored and displayed effectively across your website - use this template to guide you in the key steps for integrating content into your website.

Cover for Content Requirements Briefing Document - Digital Marketing Template Files

Digital Marketing Templates

Content Requirements Briefing Document - Digital Marketing Template Files


The majority of companies agree that content marketing is more important than advertising, and this template file will enable you to manage content creation effectively, with a framework that will clearly define and document your content requirements.

Cover for Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment

Trend Briefings

Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment


Econsultancy's Q2 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.

Cover for The Future of Digital Marketing 2012 Presentations

Event Presentations

The Future of Digital Marketing 2012 Presentations


Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.

Cover for The Multi-Screen Marketer

Survey Reports

The Multi-Screen Marketer


The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.

Cover for Online Communities Part Two: Engaging Your Community Across Multiple Platforms

Beginner's Guides

Online Communities Part Two: Engaging Your Community Across Multiple Platforms


Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.

Cover for B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012

Trend Briefings

B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012


Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.

Cover for The SoDA Report & Digital Marketing Outlook Survey

Survey Reports

The SoDA Report & Digital Marketing Outlook Survey


The Society of Digital Agencies' (SoDA) Digital Marketing Outlook Survey results are in. The survey, conducted by Econsultancy, provides evidence on the conservative yet steady growth of digital marketing spend, including social media activities and explosive growth of inbound marketing—suggesting ongoing agency relationship changes and increased demand for digital talent.

Cover for Content Management Systems (CMS) Buyer's Guide

Buyer's Guides

Content Management Systems (CMS) Buyer's Guide


An invaluable resource for those investigating the market for content management systems (CMS), with profiles of 21 leading vendors, the latest market trends and tips and pitfalls for buyers. The 283-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful CMS implementations.