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JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.
The Content Marketing Survey Report, sponsored by Outbrain, illustrates the strategies, tactics and opinions of more than 1,300 content marketers. The survey looks at the amount and type of content marketing carried out by organisations, how many brands have a strategy in place, the tactics and channels they are using for content, ownership of content marketing within organisations, how publishers are using content marketing, and the challenges and barriers to success in this area.
Create a clear and structured plan for your content marketing using the Content Marketing Calendar we have created to help you with timings and to ensure all bases are covered.
Use the opportunity presented by effective SEO to make your content easily accessible to people when they want it - use our SEO Checklist to ensure you have a consistent process to optimise your content pages.
Want to effectively distribute your content online and offline? Use this template to guide you in how to use these channels to promote your content.
Content can only have an impact if it is stored and displayed effectively across your website - use this template to guide you in the key steps for integrating content into your website.
The majority of companies agree that content marketing is more important than advertising, and this template file will enable you to manage content creation effectively, with a framework that will clearly define and document your content requirements.
Econsultancy's Q2 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.
Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.
The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.