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Cover for Digital Cream Singapore 2012 Presentations

Event Presentations

Digital Cream Singapore 2012 Presentations


Two keynote presentations from Econsultancy's Digital Cream Singapore 2012 event on 29th November 2012, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compared them with like-minded peers.

Cover for What can retailers learn from publishers online?

Event Presentations

What can retailers learn from publishers online?


This 28-slide presentation was delivered by Econsultancy's CEO, Ashley Friedlein, at RichRelevance's customer event in London on 27 September 2012. In this presentation Ashley asks what retailers can learn from publishers and brands online. Specifically he looks at examples across content strategy & planning, content curation, content experiences where brand/publishers are arguably out-competing retailers online at the moment.

Cover for FUNNEL 2012 Presentations

Event Presentations

FUNNEL 2012 Presentations


Presentations from Econsultancy's FUNNEL event which took place on 13th November 2012, where over 600 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

Cover for Digital Cream Shanghai 2012 Presentations

Event Presentations

Digital Cream Shanghai 2012 Presentations


Three keynote presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.

Cover for The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney

Event Presentations

The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney


Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012. 

Cover for Search and Social - Keynote Presentation by Eddie Choi at Digital Cream Shanghai

Event Presentations

Search and Social - Keynote Presentation by Eddie Choi at Digital Cream Shanghai


PowerPoint presentation (34 slides) by Eddie Choi, expert in digital marketing, addresing whether a social presence, and social signals, have an impact on search visibility and search rankings. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012.

Cover for Economic Value of Digital Marketing - Tencent Keynote at Digital Cream Shanghai

Event Presentations

Economic Value of Digital Marketing - Tencent Keynote at Digital Cream Shanghai


PowerPoint presentation (24 slides) by Sophia Ong, National Planning GM Tencent, on the value of digital marketing in China, at Econsultancy's Digital Cream event in Shanghai, China, on 18th October 2012. Includes information on Tencent, the world's third largest internet company, as well as case studies from the Chinese market.

Cover for The Future of Digital Marketing - Keynote Presentation by Ashley Friedlein, CEO, Econsultancy

Event Presentations

The Future of Digital Marketing - Keynote Presentation by Ashley Friedlein, CEO, Econsultancy


PowerPoint presentation (36 slides) by Econsultancy CEO Ashley Friedlein outlining his vision for the Future of Digital Marketing. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012. 

Cover for JUMP 2012 Presentations

Event Presentations

JUMP 2012 Presentations


Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 10th October 2012. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP Magazine - Fall 2012

JUMP Magazine

JUMP Magazine - Fall 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.