These reports contain practical advice, case studies, and resources necessary to master content management. As demand for personalised content and functionality soars, effective content management is an essential driver of sales.

Best Practice Guides

B2B Content Marketing Best Practice Guide


The B2B Content Marketing Best Practice Guide provides a framework for evaluating your current content marketing process and will help you make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the tactical execution of content marketing in a B2B environment.

Event Presentations

M2M - B2B Marketing Presentations


Econsultancy's Team Marketing thought it was high time to bring together our community of marketers targeting digital marketers, so that we can share our common experiences, hear from a few experts, build our networks and learn from each other.

Our inaugural M2M event on 26th May 2011 saw discussions about budgets, technologies and the supplier selection process, in a roundtable format so there were lots of opportunities to find out what the challenges and opportunties we all face.

Survey Reports

Return on Effort Study


The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.

Best Practice Guides

Achieving Digital Balance


A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Buyer's Guides

Content Management Systems (CMS) Buyer’s Guide 2009


Econsultancy's Content Management Systems (CMS) Buyer’s Guide is a great resource for those who are trying to understand what platforms are on offer in this crowded marketplace. The report contains market research and trends, plus tips (and pitfalls to avoid) to help you find the right web content management (WCM) provider. The report is relevant for both enterprise-level and SMEs.

Survey Reports

Conversion Report 2009


This is the first Econsultancy Conversion Report, produced in association with conversion specialists RedEye, and contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors ... plus much more. 

Survey Reports

CMS Survey Report 2009


A comprehensive analysis of how companies are using web content management, how much they are spending and how they rate their CMS. The report, sponsored by Squiz.net, covers licensed and open source CMS.

Event Presentations

Content as Marketing - Using your CMS to acquire more customers online


Presentation by Econsultancy CEO Ashley Friedlein about how your CMS (content management system) can actually be used to acquire more customers online.

Survey Reports

Social Commerce Report 2007


This survey-based report looks at how companies are embracing social media and enabling customers to interact with each other to improve their sales and marketing.

Best Practice Guides

Charity Website Benchmarks 2007


An update to our 2006 Charities Benchmark Report, this report examines and measures the websites of UK charities.