These reports contain practical advice, case studies, and resources necessary to master content management. As demand for personalised content and functionality soars, effective content management is an essential driver of sales.

Survey Reports

State of Digital Marketing in Australia 2012


The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

The next edition of this report will be available at the end of January 2013.

Best Practice Guides

The Internationalisation of E-commerce: A Best Practice Guide


Econsultancy's Internationalisation of E-commerce Best Practice Guide is a comprehensive report designed to help businesses understand the benefits and challenges of selling online in other markets. The report details the complex issues associated with cross-border ecommerce, including pricing, shipping and legislation. The report also contains best practice tips for internationalising the brand online, including how to tailor the user experience for local market needs. 

Event Presentations

Digital trends and their impact on content marketing


This 30+ slide presentation looks at the trends evolving within the framework of digital content marketing, considering where this landscape currently sits, along with the direction in which it is heading.

Event Presentations

FUNNEL - Convert presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track puts the spotlight on the ultimate aim: revenue. Specifically, how to effectively qualify and pass leasd to sales using CRM, campaign management, revenue performance management and customer lifecycle marketing.

Event Presentations

FUNNEL - Nurture presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

B2B and considered purchase sales take time. This track highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.

Event Presentations

FUNNEL - Engage presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track is about developing stronger relationships with prospects so they’re happy to share their data with you. Plus new engagement tactics including web personalisation, behavioural targeting, conversion optimisation, analytics, testing and account identification.

Event Presentations

FUNNEL - Attract presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track is about diving into the demand generation tactics including email, search, content marketing, social, prospecting, lists, data management and channel marketing. It’s all about acquiring new names and new leads.

Event Presentations

FUNNEL 2011 Presentations


Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

Buyer's Guides

Social Media Management Systems Buyer’s Guide


Econsultancy's Social Media Management Systems Buyer’s Guide is aimed at companies who are investigating technology providers for external social media management and workflow processes, covering market trends and tips for buyers. The guide contains profiles of 17 suppliers who can help companies manage their presence on social networks such as Facebook, Twitter and YouTube.  

Best Practice Guides

B2B Content Marketing Best Practice Guide


The B2B Content Marketing Best Practice Guide provides a framework for evaluating your current content marketing process and will help you make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the tactical execution of content marketing in a B2B environment.