Reports in 'Content marketing'

Survey Reports

Marketing Budgets 2014

The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Trend Briefings

South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore

Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held in November 2013, the briefing has been co-authored by 12 independent marketing experts who also acted as moderators for the roundtables at Digital Cream.

Trend Briefings

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

The 2014 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The report is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)

Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. Download this free report (translated to Mandarin) containing almost 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers. Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014

Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. 

Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.

Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Best Practice Guides

Managing Media Convergence Report

The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets. The report is based on a survey of 124 agencies and a series of in-depth interviews with a range of CEOs, CMOs and MDs across the digital sector.

Event Presentations

Digital Cream Sydney 2013 Keynote Presentation

Keynote presentation from Econsultancy's Digital Cream Sydney event on 17th October 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.

Event Presentations

Jump 2013 Presentations

Presentations from JUMP, online and offline marketing all joined up, event on 9th October 2013. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

Best Practice Guides

Content Marketing in South-East Asia Best Practice Guide

Econsultancy’s Content Marketing in South-East Asia Best Practice Guide features interviews with leading players across ASEAN and looks at some of the region's best content marketing case studies, as well as how organisations should structure their content marketing efforts.

Event Presentations

The Future of Digital Marketing (FODM) Malaysia 2013 Presentations

Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.