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Reports in 'Content marketing'
These reports contain practical advice, case studies, and resources necessary to master content management. As demand for personalised content and functionality soars, effective content management is an essential driver of sales.
Survey Reports
Marketing Budgets 2014
The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
Trend Briefings
South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore
Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held in November 2013, the briefing has been co-authored by 12 independent marketing experts who also acted as moderators for the roundtables at Digital Cream.
Trend Briefings
Quarterly Digital Intelligence Briefing: 2014 Digital Trends
The 2014 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The report is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.
Trend Briefings
Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)
Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. Download this free report (translated to Mandarin) containing almost 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers. Feel free to share the report around as long as it is kept unedited and unchanged in any way.
Trend Briefings
Digital Marketing and Ecommerce Trends and Predictions for 2014
Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014.
Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.
Feel free to share the report around as long as it is kept unedited and unchanged in any way.
Best Practice Guides
Managing Media Convergence Report
The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets. The report is based on a survey of 124 agencies and a series of in-depth interviews with a range of CEOs, CMOs and MDs across the digital sector.
Event Presentations
Digital Cream Sydney 2013 Keynote Presentation
Keynote presentation from Econsultancy's Digital Cream Sydney event on 17th October 2013. Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.
Event Presentations
Jump 2013 Presentations
Presentations from JUMP, online and offline marketing all joined up, event on 9th October 2013. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.
Best Practice Guides
Content Marketing in South-East Asia Best Practice Guide
Econsultancy’s Content Marketing in South-East Asia Best Practice Guide features interviews with leading players across ASEAN and looks at some of the region's best content marketing case studies, as well as how organisations should structure their content marketing efforts.
Event Presentations
The Future of Digital Marketing (FODM) Malaysia 2013 Presentations
Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.