These reports contain practical advice, case studies, and resources necessary to master content management. As demand for personalised content and functionality soars, effective content management is an essential driver of sales.

Survey Reports

The Global Conversation

The Global Conversation report, produced in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the strategies, tools and processes necessary to balance overarching marketing priorities with local relevance. 

Event Presentations

Making Content Strategy Transformative

Econsultancy's third Digital Transformation Conference - 'Making Content Strategy Transformative', brought together digital leaders for a morning of insight and discussion.

Trend Briefings

Influencing the Influencers - The Magic of Co-Created Content

This is the second report in our ‘Masters of CX’ series. Written by co-founder and CEO of TopRank Online Marketing, Lee Odden, Influencing the Influencers - The Magic of Co-Created Content outlines and explains best practices for working with and influencing influencers to co-create content.

Trend Briefings

Where Content and Commerce Collide

This report aims to provide insight and recommendations for how content can be combined with ecommerce, for example how it is resourced and what business models organisations are using. It provides an account of what ecommerce practitioners are currently doing and the role they are setting for content marketing within the overall digital strategy. The research has been commissioned by EPiServer, a global software provider for ecommerce, CMS and digital marketing solutions.

Best Practice Guides

100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators

This report is written primarily for writers, editors and ‘content producers’ in general, and aims to provide some valuable insight which will help you to optimise the creation, promotion and measurement of content. The aim is to provide some insight based on what we have learned over the past decade, to show you how a strategic approach to production of content and effective measurement can pay dividends.

Trend Briefings

B2B Content Marketing Trends Briefing: Digital Cream London 2014

Econsultancy's B2B Content Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to B2B content marketing as highlighted by client-side digital marketers during Digital Cream 2014. The roundtable on B2B content marketing was sponsored by BrightTALK and moderated by Ben Davis, Content and Community Producer at Econsultancy.

Trend Briefings

Digital Shift Q2 2014

Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age

The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Survey Reports

2014 Media Growth Study

The 2014 Media Growth Study explores how media and related technology companies are responding to market changes, investing in technology and developing new products. Produced in partnership with JEGI, the report is built around a survey of over 339 executives (79% C-level) in addition to a number of interviews to provide context around the numbers.


Infographic: 2014 Digital Trends

The 2014 Digital Trends infographic highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The infographic sums up the key findings of Econsultancy's Q1 2014 Digital Intelligence Briefing, produced in association with Adobe.