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These reports contain practical advice, case studies, and resources necessary to master content management. As demand for personalised content and functionality soars, effective content management is an essential driver of sales.

Cover for Where Content and Commerce Collide

Trend Briefings

Where Content and Commerce Collide


This report aims to provide insight and recommendations for how content can be combined with ecommerce, for example how it is resourced and what business models organisations are using. It provides an account of what ecommerce practitioners are currently doing and the role they are setting for content marketing within the overall digital strategy. The research has been commissioned by EPiServer, a global software provider for ecommerce, CMS and digital marketing solutions.

Cover for 100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators

Best Practice Guides

100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators


This report is written primarily for writers, editors and ‘content producers’ in general, and aims to provide some valuable insight which will help you to optimise the creation, promotion and measurement of content. The aim is to provide some insight based on what we have learned over the past decade, to show you how a strategic approach to production of content and effective measurement can pay dividends.

Cover for B2B Content Marketing Trends Briefing: Digital Cream London 2014

Trend Briefings

B2B Content Marketing Trends Briefing: Digital Cream London 2014


Econsultancy's B2B Content Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to B2B content marketing as highlighted by client-side digital marketers during Digital Cream 2014. The roundtable on B2B content marketing was sponsored by BrightTALK and moderated by Ben Davis, Content and Community Producer at Econsultancy.

Cover for Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age


The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Cover for 2014 Media Growth Study

Survey Reports

2014 Media Growth Study


The 2014 Media Growth Study explores how media and related technology companies are responding to market changes, investing in technology and developing new products. Produced in partnership with JEGI, the report is built around a survey of over 339 executives (79% C-level) in addition to a number of interviews to provide context around the numbers.

Cover for Infographic: 2014 Digital Trends

Infographics

Infographic: 2014 Digital Trends


The 2014 Digital Trends infographic highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The infographic sums up the key findings of Econsultancy's Q1 2014 Digital Intelligence Briefing, produced in association with Adobe.

Cover for Infographic: Marketing Budgets 2014

Infographics

Infographic: Marketing Budgets 2014


The Marketing Budgets 2014 infographic looks in detail at how companies are allocating their online and offline marketing budgets in 2014, comparing spending trends – and ability to measure ROI – across different 'traditional' and digital channels. The infographic sums up the key findings of the Marketing Budgets 2014 Report, produced in association with Responsys.

Cover for Digital Content Strategy Best Practice Guide

Best Practice Guides

Digital Content Strategy Best Practice Guide


The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content strategists. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.

Cover for Marketing Budgets 2014

Survey Reports

Marketing Budgets 2014


The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Cover for South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore

Trend Briefings

South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore


Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held in November 2013, the briefing has been co-authored by 12 independent marketing experts who also acted as moderators for the roundtables at Digital Cream.