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You'll find a list of reports relating to social networks and online communities below, while some are specifically concerned with social networks and online communities, others deal with related topics. If you can't find the information you're looking for about social networks and online communities, drop us a line and we'll point you in the right direction.
The fourth edition of the Econsultancy Social Listening Buyer's Guide (previously the Online Reputation and Buzz Monitoring Buyer's Guide), relevant for a global audience, is an invaluable resource for client-side marketers and suppliers who want to understand this market and invest in Social Listening technology and services. The guide looks at market trends within this secctor, with profiles of the leading social media management vendors as well as advice for buyers looking for a Social Listening provider.
2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. This Digital Workshop presentation includes slides and instructions for the audio replay of this session. Download for an intense hour of learning how to define, identify and build innovative influencer initiatives for your organization. Presented by Ana Garcia Doyle.
Presentations from Econsultancy's JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 750 digital marketers attended to hear from those leading the way in multichannel marketing.
This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest for business, and want a deeper understanding of best practice.
This report is the final in a four-part series on developing and growing online communities. Leveraging the Community focuses on the tools and tactics to take advantage of social audiences that have coalesced around a brand or product. Its three primary sections - feedback, support, and selling - cover the fundamental capabilities of community.
Download the final report in this series (Leveraging the Community) here.
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, understand the utility of email marketing, gather feedback, offer support, and, finally, convert community members into buyers.
The Facebook for Businesses in the Middle East and North Africa Best Practice Guide explores in detail country-specific best practices for setting up and running a Facebook Business page in the MENA region.
Two keynote presentations from Econsultancy's Digital Cream Singapore 2012 event on 29th November 2012, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compared them with like-minded peers.
This 28-slide presentation was delivered by Econsultancy's CEO, Ashley Friedlein, at RichRelevance's customer event in London on 27 September 2012. In this presentation Ashley asks what retailers can learn from publishers and brands online. Specifically he looks at examples across content strategy & planning, content curation, content experiences where brand/publishers are arguably out-competing retailers online at the moment.
Three keynote presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.