Econsultancy's affiliate marketing research includes buyer's guides, statistics, market trends reports and briefings. We also have an affiliate marketing RFP, to help you with supplier selection, and a business case, should you need to convince your boss to invest in this area.

Best Practice Guides

Achieving Digital Balance

A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Event Presentations

The Future of Digital Marketing 2010 - Presentations

The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.

Survey Reports

Marketing Budgets 2010

The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.

Request For Proposals (RFPs)

Affiliate Marketing Request for Proposal (RFP)

If you're considering working with an affiliate marketing network, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Business Cases

Affiliate Marketing Business Case

Need to convince your boss that affiliate marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.

Event Presentations

The Future of Digital Marketing 2009 - Presentations

The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Buyer's Guides

Affiliate Marketing Buyer's Guide 2009

The definitive guide to the £4 billion UK affiliate marketing industry, with profiles of 27 leading networks and agencies, the latest market trends and advice for buyers. The best affiliate marketing guide available.

Survey Reports

US Affiliate Census

The US Affiliate Census 2009, based on a survey of affiliates, is the most detailed study available about the performance marketing landscape, and essential reading for digital marketers.

Survey Reports

UK Affiliate Census 2009

The UK Affiliate Census 2009 is the most detailed study available about the make-up of the affiliate publisher community. Essential reading for all affiliate marketers.

Trend Briefings

Affiliate Marketing Briefing - October 2008

A free 12-page briefing about affiliate marketing based on an Econsultancy roundtable. The document contains an overview of the UK market and outlines key market trends.