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Econsultancy's affiliate marketing research includes buyer's guides, statistics, market trends reports and briefings. We also have an affiliate marketing RFP, to help you with supplier selection, and a business case, should you need to convince your boss to invest in this area.
Part of Econsultancy's Digital Marketing Template Files, this Excel spreadsheet will help you measure the impacts of your affiliate partners on a weekly basis.
Part of Econsultancy's Digital Marketing Template Files, this specific document will help you establish and measure your affiliate marketing goals, objectives and KPIs.
Download our Innovation Report to see examples of tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.
The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.
The Marketing Budgets 2012 report, published by Econsultancy in association with Experian Marketing Services, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
The next edition of this report will be available at the end of January 2013.
The Affiliate Census 2011 is a comprehensive survey of more than 300 affiliates, which looks in detail at the nature and quality of relationships affiliates have with networks and merchants. The report is essential reading for those who want to know more about affiliates, including how much revenue they are generating, how they are getting their traffic and which linking methods they are using.
The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
Econsultancy's Global Affiliate Marketing Statistics document is one of 11 individual downloads that make up Econsultancy’s Global Internet Statistics Compendium, a comprehensive compilation of worldwide statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
A 140-page guide for digital marketers interested in the affiliate marketing (or performance marketing) sector, with profiles of 18 leading networks and agencies, the latest market trends and advice for buyers.