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Cover for JUMP Magazine - Fall 2012

JUMP Magazine

JUMP Magazine - Fall 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.

Cover for Real-Time Bidding (RTB) Buyer's Guide

Buyer's Guides

Real-Time Bidding (RTB) Buyer's Guide


Econsultancy's Real-Time Bidding Buyer's Guide focuses on the RTB marketplace, with detailed information about the trends and issues affecting the online advertising sector. The guide includes detailed profiles of the leading demand-side platforms (DSPs), trading desks and supply-side platforms (SSPs), best practice and tips for identifying the right platform to meet your needs.

Cover for Guide to Building Relationships with Affiliate Partners - Digital Marketing Template Files

Digital Marketing Templates

Guide to Building Relationships with Affiliate Partners - Digital Marketing Template Files


Part of Econsultancy's Digital Marketing Template Files, this specific document will help you to build strong and profitable relationships with your affiliate marketing partners.

Cover for Affiliate Marketing Weekly Report - Digital Marketing Template Files

Digital Marketing Templates

Affiliate Marketing Weekly Report - Digital Marketing Template Files


Part of Econsultancy's Digital Marketing Template Files, this Excel spreadsheet will help you measure the impacts of your affiliate partners on a weekly basis.

Cover for Measuring Affiliate Marketing: Goals, Objectives and KPIs - Digital Marketing Template Files

Digital Marketing Templates

Measuring Affiliate Marketing: Goals, Objectives and KPIs - Digital Marketing Template Files


Part of Econsultancy's Digital Marketing Template Files, this specific document will help you establish and measure your affiliate marketing goals, objectives and KPIs.

Cover for The Innovation Report

Innovation Report

The Innovation Report


Download our Innovation Report to see examples of tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.

Cover for The Multi-Screen Marketer

Survey Reports

The Multi-Screen Marketer


The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.

Cover for The ROI of Tag Management

Survey Reports

The ROI of Tag Management


The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.

Cover for Connected TV Smart Pack

Trend Briefings

Connected TV Smart Pack


The Connected TV Smart Pack includes market trends, key statistics and case study examples of companies using connected TV for marketing and provides an overview of the main players in this increasingly important sector. This 80-page report is the fifth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.

Cover for The SoDA Report & Digital Marketing Outlook Survey

Survey Reports

The SoDA Report & Digital Marketing Outlook Survey


The Society of Digital Agencies' (SoDA) Digital Marketing Outlook Survey results are in. The survey, conducted by Econsultancy, provides evidence on the conservative yet steady growth of digital marketing spend, including social media activities and explosive growth of inbound marketing—suggesting ongoing agency relationship changes and increased demand for digital talent.