Trend Briefings

Digital Shift Q4 2014

Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Survey Reports

Digital Marketing in the Telecom Sector

The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Survey Reports

B2B Real-Time Marketing Report

The B2B Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in the B2B marketplace, that marketers can use as a baseline when assessing their plans for this year and beyond.

Trend Briefings

The New Mobile Display Ecosystem

The New Mobile Display Ecosystem Report, published in partnership with OpenX, explores the current mobile landscape, the implications for demand- and supply-side players, and the barriers to successful adoption of mobile monetisation approaches. The report includes insights from key executives working for ad technology companies, agencies and publishers, to see where the mobile display ecosystem stands today and where it is going.


Infographic: Cross-Channel Marketing 2014

The Cross-Channel Marketing 2014 infographic looks at the extent to which organisations are delivering orchestrated cross-channel marketing campaigns, their most important priorities over the next year and how they are integrating mobile into broader marketing campaigns. The infographic sums up the key findings of the Cross-Channel Marketing 2014 Report, produced in association with Oracle Marketing Cloud.

Survey Reports

Cross-Channel Marketing Report 2014

The third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of almost 1,000 digital marketers and ecommerce professionals, carried out in April and May 2014.

Trend Briefings

Native Advertising: What it means for brands and publishers

Native advertising is clearly a growing trend, and more marketers are considering their options in executing their own native advertising campaigns. This report examines the changes in market trends and reasons why it has become more prevalent, who is doing it, how it is being measured and what the potential drawbacks to the trend are.

Survey Reports

UK Search Engine Marketing Benchmark Report 2014

The UK Search Engine Marketing Benchmark Report 2014, carried out in association with digital agency Latitude, contains a comprehensive analysis of the UK search marketing environment and related digital channels. Now in its eighth year, the report is based on a survey of 700 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search, social media marketing and display advertising.

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age

The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Buyer's Guides

Display Retargeting Buyer's Guide

Econsultancy's first Display Retargeting Buyer's Guide looks at market trends within this sector, with profiles of 15 leading vendors as well as advice for buyers looking for a display retargeting provider.