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The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.
The Why Marketing Should Be Personal Briefing, produced by Econsultancy in partnership with Adobe, explores personalisation, a topic which has become top-of-mind for companies wanting to improve the customer experience and financial performance simultaneously. This report builds on data collected for the fifth Quarterly Digital Intelligence Briefing on Personalisation, carried out in June 2012, and shows the increases in perceived importance of personalisation for marketers with some insightful trend data.
If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an RFP (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.
The Enterprise Priorities in Digital Marketing: Exploring the investment in technology marketing for a customer-centric future report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations.
The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.
The B2B Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in the B2B marketplace, that marketers can use as a baseline when assessing their plans for this year and beyond.
The New Mobile Display Ecosystem Report, published in partnership with OpenX, explores the current mobile landscape, the implications for demand- and supply-side players, and the barriers to successful adoption of mobile monetisation approaches. The report includes insights from key executives working for ad technology companies, agencies and publishers, to see where the mobile display ecosystem stands today and where it is going.
The Cross-Channel Marketing 2014 infographic looks at the extent to which organisations are delivering orchestrated cross-channel marketing campaigns, their most important priorities over the next year and how they are integrating mobile into broader marketing campaigns. The infographic sums up the key findings of the Cross-Channel Marketing 2014 Report, produced in association with Oracle Marketing Cloud.
The third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of almost 1,000 digital marketers and ecommerce professionals, carried out in April and May 2014.
Native advertising is clearly a growing trend, and more marketers are considering their options in executing their own native advertising campaigns. This report examines the changes in market trends and reasons why it has become more prevalent, who is doing it, how it is being measured and what the potential drawbacks to the trend are.