Trend Briefings

Affiliate Marketing – Roundtable Briefing, November 2005

Summarised notes from a recent Econsultancy roundtable that focused on affiliate marketing, where key trends, issues, tips and tricks were discussed by attendees over a two hour period. Roundtable briefings are presented as a bullet point overv...

Survey Reports

Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?

This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size.

Best Practice Guides

Managing an E-commerce Team: Integrating Digital Marketing into your Organisation

(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.