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There is a newer version of this report available: The SoDA Report: Digital Marketing Outlook, 2014
The SoDA Report, produced by the Society of Digital Agencies, features the Digital Marketing Outlook Survey conducted by Econsultancy. The survey includes budget, industry and media trends based on answers from 650+ digital marketing professionals from brands, agencies, and production companies.
Adding context to the data collected in the Survey, the report includes over 20 essays by thought leaders and agency luminaries. Among these, Econsultancy's head of research in the US, Stefan Tornquist, has contributed a piece on the growth and promise of marketing attribution. Other topics include the nature of the agency relationship in the digital age, how to grow truly strategic relationships and the changing online consumer.
The report features perspectives and insight assembled into five sections:
- Industry Insider
- Modern Marketers
- People Power
- Tech Talk
- Case Studies
SoDA is an international association of respected digital marketing leaders and entrepreneurs with a history and a vision for the future of marketing. SoDA remains an extremely selective association of the world’s most preeminent companies with digital DNA. Membership includes 60 leading digital agencies and elite production companies with offices in 24 countries on five continents.
- The SoDA Report and Digital Marketing Outlook Survey (8.75 MB PDF)