About this webinar
The webinar presents Econsultancy’s new framework for marketing, which updates classic models like the 4Ps to fuse both digital and classic marketing under a single, unified model: the Modern Marketing Model (M3).
Ashley Friedlein, Econsultancy’s founder, explains how M3 can help you inform the role and remit of the marketing function within your business.
Key insights:
- Understand the M3 model – how will the marketing and digital teams of the future will look
- What should you be doing now to get ready for this new way of working?
- What skills and competencies are required of a modern marketing structure?
- Download the Modern Marketing Mapping Tool to help define the scope and structure of your future marketing teams.