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This report is part of the Digital Cream Shanghai 2012 Presentations bundle.
PowerPoint presentation (36 slides) by Econsultancy CEO Ashley Friedlein outlining his vision for the Future of Digital Marketing. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012.
The presentation looks at three key themes:
- Digital becomes about experience and emotion rather than just transactions or information
- Digital and physical fuse so that they operate intelligently together rather than in channel silos
- Digital changes the way we work in terms of team structure, skills, and working practices
- The Future of Digital Marketing - Keynote Presenation by Ashley Friedlein, CEO, Econsultancy (9.81 MB Microsoft PowerPoint)