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Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.

FODM Malaysia speakers' presentations:

    • Gerd Leonhard, Futurist & CEO of The Futures Agency : The Reset of Marketing, Branding and Media - The Next 5 Years
    • Louise Au, Managing Director of Mercury Digital Marketing Communications : The New Digital Leadership
    • Jake Hird, Director of Research & Education of Econsultancy Australia : The New Customer Journey
    • Steffan Aquarone, CEO of Droplet & Econsultancy Trainer in UK : The Power of Video - How moving pictures on the web may become as critical as adapting to the mobile web.
    • Mike Zeederberg, Managing Director & Joint Owner of Zuni : Why Creativity in Digital is More Important Than Ever
    • Neil Perkin, Founder of Only Dead Fish : Content Marketing, Curation & Agility
    • Gaurav Mishra, Asia VP of Insights, Innovation & Social of MSLGROUP | Publicis Groupe : Ten Frontiers for the Future of Engagement
    • Ranji David, Regional Head of Digital Marketing of Samsung Asia : The Client View on the Future of Digital Marketing

Some tweets from the event: 

@Kudsia_Kahar: Don't make people watch things, make things people watch, then make things people use - Mike Zeederberg #FODMKL

@amir_kamaruddin: Great speakers so far at #FODMKL but I missed the lunch!

@JasonDGreat@segnic13 This might answer your question. It's good read about sustainable digital ecosystem. http://bit.ly/U0SBgD #FODMKL

@segnic13: With the rise of more gadgets made for information consumption, can you share a good example of Sustainable Digital Ecosystem? #fodmkl

@p3nman: Find a myth in your biznez and debunk it. @steffanaquarone#fodmkl

@ranjidavid: "38% of Users in MY use the Internet for Entertainment. I'd classify Politics as Entertainment, too" Rene Menezes #fodmKL#hilarious

@joycelynlim_: The internet of everything is imminent - not if but when. Futurist @gleonhard keynotes at #fodmklpic.twitter.com/8iOZLhj2i8

@digitaltales: Likenomics, it's going to be about permission and data Gerd Leonhard #FODMKL

@ZiziMuhd: ": The 4 Es of marketing - experience/everyplace/exchange/evangelism #fodmkl@nadhiraraffai instead of the 4Ps

@sub273#FODMKL be human, be indispensable. Wise words from Gerd Leonhard

@JasonDGreat: Don't create a mobile app just because it's the latest trend. Look into what your consumers want. #takeaway frm Mike Zeederberg #FODMKL

@woeihern: Classic advertising. That's an interesting term. Painful. But interesting. 'Oh you're in advertising? Classical or contemporary?' #fodmkl

@TheChatterCat: In Asia, mobile web traffic has DOUBLED in the past year #fodmkl

@roy_joackim#FODMKL TRUST is the new currency! How bloody true!

@Claudia_Ng: digital marketing is to bring your offline marketing campaign online, streamline both online + offline to achieve true engagement #FODMKL

@oshaari: The future is already here. It's not evenly distributed yet. #fodmkl

@joannahalton: Wow - #FODMKL looks fantastic. Hoping there will be some juicy @Econsultancy blog posts covering the highlights after :)

@tweetkumar#FODMKL there's lot of data on y digital, but not much on digital behaviour. so does behaviour drive technology or vice versa

@susilan: Online video is going to go huge in Malaysia in the future. Time to invest in video content. #FODMKL

@mscmalaysia: Test, Measure, Improve is the key to great content @Steffanaquarone#FODMKL

@SophiaAmir: Looking forward to hear what @gleonhard have to say about the future of digital media #fodmkl

@apriltyng: The Internet of things is stuck in my head. Asthmapolis is a great example #FODMKL

@Gauravonomics: Future of Engagement #10: Collaborative Consumption http://gauravonomics.com/collaborative-consumption/ … Patagonia & eBay http://youtube.com/watch?v=BKF6YTjTHDU …@Econsultancy#fodmkl

@bobthink88: How does social listening fit into the agility of content creation? #FODMKL@neilperkin

@neilperkin@bobthink88 good question. I think it's a key part - if you don't know what the conversation is, you can't respond in the right way #FODMKL

View more tweets here

Downloads

  • Pdf Disabled FODM KL 2013 - Gerd Leonhard, Futurist & CEO of The Futures Agency : The Reset of Marketing, Branding and Media - The Next 5 Years (14 MB PDF)
  • Pdf Disabled FODM KL 2013 - Louise Au, Managing Director of Mercury Digital Marketing Communications : The New Digital Leadership (1.68 MB PDF)
  • Pdf Disabled Jake Hird, Director of Research & Education of Econsultancy Australia : The New Customer Journey (1.73 MB PDF)
  • Pdf Disabled Steffan Aquarone, CEO of Droplet & Econsultancy Trainer in UK : The Power of Video (1.51 MB PDF)
  • Pdf Disabled Mike Zeederberg, Managing Director & Joint Owner of Zuni : Why Creativity in Digital is More Important Than Ever (3.95 MB PDF)
  • Pdf Disabled Neil Perkin, Founder of Only Dead Fish : Content Marketing, Curation & Agility (2.4 MB PDF)
  • Pdf Disabled Gaurav Mishra, Asia VP of Insights, Innovation & Social of MSLGROUP | Publicis Groupe : Ten Frontiers for the Future of Engagement (3.64 MB PDF)
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