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Overview

We're building a library of template files to help you with your web and digital marketing projects. You can see the range of files below that we've already put together with more to come.

These files come from a range of leading practitioners to show you how they are doing things and to give you templates that you can edit, modify and build upon.

If there's a particular template file you'd like, that we don't already have, then do contact us and we can see if we can track it down.

Digital Marketing Templates

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Digital Marketing Templates

Digital Marketing Template Files


Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.

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Digital Marketing Templates

Small Business Online Resource Manager – Digital Marketing Template Files


Being able to structure your overall digital marketing strategy is essential to make sure that the individual elements of your overall marketing work as best as they can. In this document, you will find information that can help you effectively manage and own your online assets.

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Digital Marketing Templates

Content Marketing - Digital Marketing Template Files


Want to maximise the effectiveness of your content marketing? These template files will allow you to create, publish, promote and manage your content to reach your business goals.

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Digital Marketing Templates

Ecommerce Projects - Digital Marketing Template Files


Having difficulties with your ecommerce strategy? These templates will help you assess, strategise and deliver against your ecommerce objectives.

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Digital Marketing Templates

Web Analytics – Digital Marketing Template Files


Analytics is an important part of helping you to understand and maximise your online marketing activity. Here, Econsultancy provides customisable templates to guide you through understanding, procuring and engaging with this difficult but valuable area.

View all Digital Marketing Templates reports (44)

Web Project Templates

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Web Project Templates

End of Iteration Review - Web Project Template Files


Download this Agile toolkit template: End of Iteration review. As well as highlighting the achievements and lessons learned from the last iteration, one of its main functions is to act as a sense check on how well the work effort is being estimated within each iteration.

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Web Project Templates

Features Tracking Matrix - Web Project Template Files


Part of our Agile toolkit this Features Tracking Matrix is a handy template file you can adapt. The features list lists everything in priority order. The features list should be continuously updated to ensure that priority features are being delivered first.

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Web Project Templates

Features Description - Web Project Template Files


Download this template - an example Feature Card for use in Agile web projects. Feature cards are the Agile equivalent of articulating detailed requirements. Once a feature is written it is incorporated in the Features Tracking Matrix where it is prioritised and allocated to an iteration.

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Web Project Templates

Website User Agreement - Web Project Template Files


Download this template website User Agreement, or Terms and Conditions, to use, and adapt, for your own web site. Available as a Word document.

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Web Project Templates

Service Level Agreement (SLA) - Web Project Template Files


Need a template SLA for a website that you can adapt for your own web project? Download our template Service Level Agreement (MS Word). It contains a list of the content that you'd expect to be detailed within such an agreement. The document can be used as a checklist to ensure the important parts of any maintenance agreement are correctly specified post development.

View all Web Project Templates reports (56)

Request For Proposals (RFPs)

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Request For Proposals (RFPs)

SEM: SEO Request for Proposal (RFP)


If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

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Request For Proposals (RFPs)

Request for Proposal (RFP) Templates


If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an RFP (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.

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Request For Proposals (RFPs)

Email Marketing Request for Proposal (RFP)


If you're considering working with an email marketing provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

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Buyer's Guides

Ecommerce Requirements Response Form


The ecommerce platforms market is thriving due to the growth of online retail and the crucial role technology plays in this sector. As many retailers aim to compete globally in international markets, the choice of ecommerce solution can have a profound effect on the ability to succeed. If you're searching for a suitable platform, our Ecommerce Requirements Response Form will help you identify the most suitable platform.

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Request For Proposals (RFPs)

Ecommerce Request for Proposal (RFP)


If you're considering working with an ecommerce platform provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

View all Request For Proposals (RFPs) reports (12)

Business Cases

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Business Cases

Business Cases Bundle


You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.

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Business Cases

Social Media & Online PR Business Case


Need to convince your boss that social media is right for your company? Do you need to make an investment in Online PR but want to make sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.

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Business Cases

Mobile Marketing Business Case


Need to convince your boss that mobile activity is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.

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Business Cases

Web Analytics Business Case


Need to convince your boss that using web analytics is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.

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Business Cases

Email Marketing Business Case


Need to convince your boss that email marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.

View all Business Cases reports (9)