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The 2016 Digital Trends report, based on the fifth annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.
The Digital Trends in the Travel and Hospitality Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in this sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.
This is the seventh annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.
The CX Challenge report, produced by Econsultancy in partnership with Adobe, digs into the struggles and successes of modern customer experience (CX), and looks at the extent to which organisations deliver a consistent and relevant customer experience across all touchpoints. The report is based on a global survey of more than 2,200 digital marketers and ecommerce professionals carried out in August and September 2015.
Digital publishers are feeling the pain. They're facing formidable challenges in the form of ad blockers, emerging news delivery platforms, commoditized ad inventory and diminishing CPMs. This report, in association with Signal, explores the capabilities and processes that are vital to creating a better world for consumers, advertisers and publishers.
This report focuses on the Healthcare industry, looking at how healthcare marketing is evolving in response to a number of factors in personal and professional technology, media consumption and consumer behavior. In an industry unused to change, healthcare companies are moving in fits and starts and at very different speeds. The changes occuring offer an enormous opportunity to experts and innovators who can help steer a new course.
The fourth annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of over 400 client-side digital marketers and ecommerce professionals, carried out in July and August 2015.
The State of Social Media in South-East Asia report, published by Econsultancy in partnership with ClickAcademy Asia, the Digital Commerce Association of the Philippines (DCOM) and the Indonesian Digital Association (IDA), looks at the extent to which companies are committed to social media, the platforms and technologies they are using, and the challenges they face in improving their capabilities in this area. The report is based on a survey of nearly 550 marketing, digital and ecommerce professionals based in Indonesia, Malaysia, the Philippines and Singapore.
The State of Marketing Attribution in Asia Pacific report, produced by Econsultancy in partnership with Datalicious, looks at the benefits of marketing attribution across multiple channels, various approaches and technologies used, and the keys to success. The research is based on a survey of more than 400 client-side and agency marketers based in the APAC region.
The Multichannel Reality report, produced by Econsultancy in partnership with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools. The report is based on a global survey of 1,945 digital marketers and ecommerce professionals carried out in June and July 2015, and follows up on a similar piece of research from 2013.