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The fifth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
The Media Growth Trends report explores executive opinion and prediction in the areas of online publishing and media. This report has a US focus, but is relevant for an international audience as it includes data from a number of trans-national companies and asks for respondent views on international investment and growth. Topics include the identification of the drivers for near and mid-term growth, internal and systemic obstacles, vital trends and predictions for M&A activity in the space.
This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.
Produced in association with Eloqua, Traits of Effective Marketing Organizations identifies the key “traits” that marketers need to adopt in order to maximize business performance. The report contains an analysis of current trends in marketing strategy, covering planning of budgets, processes, related technology and skills.
The Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations have a strategy and framework for providing a joined-up customer experience, and how successful they are in attaining a single customer view. The 45+ page report is based on a survey of more than 500 companies and agencies.
This is the second annual Econsultancy Conversion Report, produced in association with conversion specialists RedEye. The report contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors.
This is the first The Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations report, published by Econsultancy in association with Blue Latitude. The 35-page report includes an analysis of the impact of digital (including mobile and social media) on different business functions, an examination of the challenges and barriers to greater adoption of digital within the enterprise, and a section on the measurement of success.
Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 800 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
The Online Lead Generation Report (B2C), produced in association with lead generation specialist Clash-Media, provides a detailed overview of how companies are using the internet to generate leads for their consumer-focused businesses. The research, supported by the IAB UK and the Performance Marketing Association (PMA) in the US, contains insight into budgets for online lead generation, perceived benefits, and the use of online and offline channels to generate consumer leads.