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The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
The next edition of this report will be available at the end of January 2013.
The second annual Econsultancy report on Media Growth Trends is an in-depth continuation of last year’s study, in partnership with The Jordan, Edmiston Group, Inc. The goal for this report was to capture senior media, information, marketing services and technology executives’ outlook on growth opportunities and key challenges as the industry continues to respond to dramatic changes in the media and technology landscape.
Econsultancy's third Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings. The research is based on a survey of around 600 business respondents predominantly in the United States and Europe.
Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available.
This is the third annual Econsultancy Conversion Rate Optimization Report (formerly knows as the Conversion Report), in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.
The Affiliate Census 2011 is a comprehensive survey of more than 300 affiliates, which looks in detail at the nature and quality of relationships affiliates have with networks and merchants. The report is essential reading for those who want to know more about affiliates, including how much revenue they are generating, how they are getting their traffic and which linking methods they are using.
The Middle East and North Africa Digital Consumer Report is based on a Real Opinions survey of more than 2,000 consumers across different regions in MENA, including North Africa, the Levant and the GCC.
The 55-page report looks at internet usage in the Middle East and North Africa, including the extent to which consumers use the internet to research products and purchase online. The report also examines in detail how consumers use a wide range of online channels, including mobile, social media, search and email.
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.
Econsultancy's second Quarterly Digital Intelligence Briefing, sponsored by Adobe, looks at the level of uptake for a range of digital-related technologies, their impact on the bottom line and their cost in time and other resources. The research is based on a survey of more than 900 business respondents predominantly in the United States and Europe.