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Cover for Infographic: Managing & Measuring Social - A Guide to Enterprise Usage

Infographics

Infographic: Managing & Measuring Social - A Guide to Enterprise Usage


The Managing and Measuring Social infographic shows what companies are using social for, how well they understand social ROI and what the barriers are to harnessing social data. The infographic sums up the key findings of Econsultancy's Q3 2012 Digital Intelligence Briefing, produced in association with Adobe.

Cover for SEMPO State of Search Marketing Report 2012

Survey Reports

SEMPO State of Search Marketing Report 2012


The State of Search Marketing Report 2012, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.

Cover for Quarterly Digital Intelligence Briefing: Managing and Measuring Social

Trend Briefings

Quarterly Digital Intelligence Briefing: Managing and Measuring Social


Econsultancy's Q3 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. The research is based on a survey of more than 650 marketing professionals from agencies and the client-side, a near-equal mix of B2C and B2B across industries in North America and Europe with a concentration in the US and UK.

Cover for Infographic: The ROI of Personalisation

Infographics

Infographic: The ROI of Personalisation


Ther ROI of Personalisation infographic shows how companies are personalising the web experience and how they are measuring ROI. The infographic sums up the key findings of Econsultancy's Q2 2012 Digital Intelligence Briefing, produced in association with Adobe.

Cover for Online Measurement and Strategy Report 2012

Survey Reports

Online Measurement and Strategy Report 2012


The fifth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools. 

Cover for Cross-Channel Marketing Report 2012

Survey Reports

Cross-Channel Marketing Report 2012


The Cross-Channel Marketing Report 2012, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This first report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.

Cover for Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment

Trend Briefings

Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment


Econsultancy's Q2 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.

Cover for Reducing Customer Struggle 2012

Survey Reports

Reducing Customer Struggle 2012


The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at which customer channels are most relevant for organizations and the relationship between online and offline business teams.

Cover for State of Digital Marketing in Asia

Survey Reports

State of Digital Marketing in Asia


The State of Digital Marketing in Asia report, published by Econsultancy in association with Campaign Asia-Pacific, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

Cover for UK Search Engine Marketing Benchmark Report 2012

Survey Reports

UK Search Engine Marketing Benchmark Report 2012


The UK Search Engine Marketing Benchmark Report 2012, carried out in association with search agency NetBooster, contains a comprehensive analysis of the UK search marketing environment. Now in its sixth year, the report is based on a survey of more than 500 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing.