Survey Reports

The Value of Marketing: Why CMOs and CFOs need to talk the same language


The Value of Marketing report, published by Econsultancy in partnership with Marketing Week, is based on a survey of more than 250 senior marketers and finance directors, as well as 18 in-depth interviews with C-suite executives from both business functions.

The report highlights the difficulties in placing a value on marketing, with the majority of both marketing and finance professionals still unable to provide a figure for their return on investment. In addition, there are significant tensions and differences in opinion between marketing and finance departments which may be impeding both business and marketing success.

Survey Reports

Impact of Digital Transformation in the Media and Entertainment Sector


The Impact of Digital Transformation in the Media and Entertainment Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the M&E sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Trend Briefings

Quarterly Digital Intelligence Briefing: Delivering Digital Experiences


The Delivering Digital Experiences Briefing, produced by Econsultancy in partnership with Adobe, explores the increasingly central role of web content management as a key building block for delivering personalised, multichannel experiences. The report is based on a global survey of around 1,000 respondents across marketing, web development and IT functions, an impressively high response rate which shows how seriously organisations are continuing to take this aspect of their business.

Survey Reports

Enterprise Priorities in Digital Marketing


The Enterprise Priorities in Digital Marketing: Exploring the investment in technology marketing for a customer-centric future report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations.

Survey Reports

Leading a Digital Marketing Evolution


Leading a Digital Marketing Evolution - Lessons in Transformation, Culture and Technology from the Global 1,000 published in association with Epsilon, looks at how consumer focused enterprises are remaking themselves to deal with the modern, always on and mobile shopper. It explores the challenges that these companies face in being responsive, efficient and innovative.

Survey Reports

Digital Marketing in the Telecom Sector


The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Survey Reports

B2B Real-Time Marketing Report


The B2B Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in the B2B marketplace, that marketers can use as a baseline when assessing their plans for this year and beyond.

Survey Reports

Cross-Channel Marketing Report 2014


The third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of almost 1,000 digital marketers and ecommerce professionals, carried out in April and May 2014.

Survey Reports

The Path to Unified Marketing: Unlocking potential through integrating applications and data


This report on marketing unification, sponsored by Tealium, looks at the path to simplifying the corporate data puzzle by unifying the applications that power modern marketing. The Path to Unified Marketing Report is based on a survey of 313 client-side marketing organizations in Q2, 2014. It examines the state of the industry, challenges to progress and the factors in successfully pursing a marketing unification strategy. 

Survey Reports

Measurement and Analytics Report 2014


The Measurement and Analytics Report 2014, produced by Econsultancy in partnership with analytics consultancy Lynchpin, seeks to provide both a survey-based snapshot of the digital analytics sector and commentary which outlines the challenges and opportunities we are all facing. This research, now in its seventh year, was previously known as the Online Measurement and Strategy Report.