{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Cover for User Experience Survey Report

Survey Reports

User Experience Survey Report


The User Experience Survey Report, conducted by Econsultancy in association with WhatUsersDo, is based on a survey of more than 1,400 professionals working for brands, agencies and specialist user experience firms. The research looks at the approaches taken by companies and agencies, and the challenges and barriers they face. The report also covers the extent, aspects and methods of user experience testing currently being carried out.

Cover for Marketing Budgets 2013

Survey Reports

Marketing Budgets 2013


The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Cover for State of Digital Marketing in Australia

Survey Reports

State of Digital Marketing in Australia


The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

Cover for 2013 Media Growth Report

Survey Reports

2013 Media Growth Report


The 2013 Media Growth Report explores how media and related technology companies are responding to market changes, leveraging technology and developing new products. Produced in partnership with JEGI, the report is built around a survey of over 225 executives (83% C-level) in addition to a number of interviews to provide context around the numbers. 

Cover for Christmas 2012 Online Shopping Survey Report

Survey Reports

Christmas 2012 Online Shopping Survey Report


The Christmas 2012 Online Shopping Survey Report, free to registered Econsultancy users, is based on a survey of 1,000 consumers in the UK and another 1,000 in the US, carried out using Toluna QuickSurveys, in January 2013. The findings not only confirm the growth of online retail, but also show how consumers’ research and purchase patterns are changing thanks to the influence of mobile, as well as services offered by retailers such as Click and Collect.

Cover for Quarterly Digital Intelligence Briefing: Digital Trends for 2013

Trend Briefings

Quarterly Digital Intelligence Briefing: Digital Trends for 2013


Econsultancy's Q1 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which organisations are (or should be) paying close attention to during 2013. The report is based on a survey of around 700 business respondents.

Cover for Infographic: Making Sense of Marketing Attribution

Infographics

Infographic: Making Sense of Marketing Attribution


The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The infographic sums up the key findings of Econsultancy's Q4 2012 Digital Intelligence Briefing, produced in association with Adobe.

Cover for Quarterly Digital Intelligence Briefing: Making Sense of Marketing Attribution

Trend Briefings

Quarterly Digital Intelligence Briefing: Making Sense of Marketing Attribution


Econsultancy's Q4 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is dedicated to Making Sense of Marketing Attribution. The briefing looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice. The research is based on a survey of more than 700 digital professionals working for both client-side marketing teams and agencies.  

Cover for Conversion Rate Optimization Report 2012

Survey Reports

Conversion Rate Optimization Report 2012


This is the fourth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.

Cover for Digital Outsourcing Survey Report 2012

Survey Reports

Digital Outsourcing Survey Report 2012


This report, produced in association with United Studios, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work. The survey is similar to the Digital Outsourcing Survey carried out in 2008, and shows trends in outsourcing over this time.