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Cover for UK Search Engine Marketing Benchmark Report 2013

Survey Reports

UK Search Engine Marketing Benchmark Report 2013


The UK Search Engine Marketing Benchmark Report 2013, carried out in association with search agency NetBooster, contains a comprehensive analysis of the UK search marketing environment. Now in its seventh year, the report is based on a survey of 770 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search (PPC), and social media marketing.

Cover for Online Measurement and Strategy Report 2013

Survey Reports

Online Measurement and Strategy Report 2013


The sixth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.

Cover for Reducing Customer Struggle 2013

Survey Reports

Reducing Customer Struggle 2013


The Reducing Customer Struggle report, published by Econsultancy in association with IBM Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at which customer channels are most relevant for organizations and the relationship between online and offline business teams.

Cover for State of Integrated Marketing Report 2013

Survey Reports

State of Integrated Marketing Report 2013


Based on a survey of over 1,000 marketers and agency pros, the State of Integrated Marketing 2013 explores the challenges of multi-channel, multi-device advertising and marketing.

Cover for State of Customer Engagement Report

Survey Reports

State of Customer Engagement Report


Econsultancy's Australian State of Customer Engagement Report, sponsored by Responsys, is based on a survey of some 50+ senior client-side digital marketers, in addition to extensive qualitative interviews. The research looks in detail at how marketers are addressing the complexities found within customer engagement, particularly from a cross-channel perspective.

Cover for Quarterly Digital Intelligence Briefing: From Content Management to Customer Experience Management

Survey Reports

Quarterly Digital Intelligence Briefing: From Content Management to Customer Experience Management


Econsultancy's Q2 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a survey which has attracted more than 1,000 respondents globally and set a record for this on-going series of reports.

Cover for The Realities of Online Personalisation

Survey Reports

The Realities of Online Personalisation


The Realities of Online Personalisation report, sponsored by Monetate, looks in detail at what is driving online personalisation, the tactics and types of data being used to tailor the online customer experience and the barriers to success. The research is based on a survey of more than 1,100 digital and ecommerce professionals working for brands and agencies.

Cover for Email Marketing Industry Census 2013

Survey Reports

Email Marketing Industry Census 2013


The seventh annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Cover for Mobile Sophistication and Strategy Report

Survey Reports

Mobile Sophistication and Strategy Report


Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.

Cover for The SoDA Report: Digital Marketing Outlook, 2013

Survey Reports

The SoDA Report: Digital Marketing Outlook, 2013


Produced in collaboration with the Society of Digital Agencies (SoDA), this report includes highlights from the Digital Marketing Outlook survey, which attracted 814 respondents from leading agencies and global companies. The report offers insights into future shifts in marketing, such as the importance of humanizing data, creating credible content, and why user-centric design deserves greater attention.