Survey Reports

Measurement and Analytics Report 2014


The Measurement and Analytics Report 2014, produced by Econsultancy in partnership with analytics consultancy Lynchpin, seeks to provide both a survey-based snapshot of the digital analytics sector and commentary which outlines the challenges and opportunities we are all facing. This research, now in its seventh year, was previously known as the Online Measurement and Strategy Report.

Trend Briefings

Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity


The Finding the Path to Mobile Maturity Briefing, produced by Econsultancy in partnership with Adobe, provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations. The report is based on a global survey of 600 client-side and agency marketers carried out in March and April 2014.

Survey Reports

UK Search Engine Marketing Benchmark Report 2014


The UK Search Engine Marketing Benchmark Report 2014, carried out in association with digital agency Latitude, contains a comprehensive analysis of the UK search marketing environment and related digital channels. Now in its eighth year, the report is based on a survey of 700 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search, social media marketing and display advertising.

Trend Briefings

State of Ecommerce in South-East Asia


The State of Ecommerce in South-East Asia report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in South-East Asia, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Survey Reports

The SoDA Report: Digital Marketing Outlook, 2014


Produced in collaboration with the Society of Digital Agencies (SoDA), this report includes highlights from the Digital Marketing Outlook survey, which attracted 736 respondents from leading agencies and global companies. The report offers insight into what clients want and value in their agency relationships, what level of digital sophistication can be seen client-side, and how clients are transforming in the light of increasingly digital customer experiences.

Trend Briefings

State of Ecommerce in Australia and New Zealand


The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age


The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Survey Reports

Email Marketing Industry Census 2014


The eighth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Survey Reports

Digital Agency Rate Card Survey 2014


This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers more than 50 individual job roles and breaks down rates by agency size. Useful for agencies and client-side.

Survey Reports

Real-Time Marketing Report


The Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in 2014 that marketers can use as a baseline when assessing their plans for this year and beyond. The research looks at where organisations are in their quest to become real-time marketers, what advantages early adopters are seeing and what’s been holding back those who are gearing up now.