Cover for The Reinvention of B2B Marketing

Survey Reports

The Reinvention of B2B Marketing


This report is based on a survey of almost 400 executives at enterprises with over $250MM in annual revenues. The research, conducted in partnership with Sparks Grove, explores the opportunities in B2B of a broader role for marketing and the changing relationship beween marketing and the sales organization.

Cover for Online Advertising Survey 2013

Survey Reports

Online Advertising Survey 2013


This is the third Online Advertising Survey Report, produced in association with the Rubicon Project, and is based on a survey of more than 1,000 advertisers and publishers. The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB), demand-side-platforms (DSPs) and private marketplaces. 

Cover for Channels in Concert: Trends in Integrated Marketing

Trend Briefings

Channels in Concert: Trends in Integrated Marketing


Econsultancy's Q4 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at data, analytics, technology and skills in the context of integrated marketing. The report is based on a survey which has attracted more than 1,000 respondents globally.

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Best Practice Guides

Managing Media Convergence Report


The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets. The report is based on a survey of 124 agencies and a series of in-depth interviews with a range of CEOs, CMOs and MDs across the digital sector.

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Survey Reports

Conversion Rate Optimization Report 2013


This is the fifth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as the tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.

Cover for Mobile Marketing and Commerce Report 2013

Survey Reports

Mobile Marketing and Commerce Report 2013


The Mobile Marketing and Commerce Report 2013, carried out in association with BuyDesire, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area. This report is based on a survey of more than 500 companies and agencies, carried out in July and August 2013.

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Survey Reports

Integrated Customer Experience Report


The Integrated Customer Experience Report 2013, carried out in association with CACI, examines how organisations are approaching the topic, and what they regard as key factors for success. This report is based on a survey of nearly 900 companies and agencies, carried out in June and July 2013.

Cover for Quarterly Digital Intelligence Briefing: Optimising Paid Media

Survey Reports

Quarterly Digital Intelligence Briefing: Optimising Paid Media


Econsultancy's Q3 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals. The report is based on a survey which has attracted 600 respondents globally.

Cover for State of Digital Marketing in Asia 2013

Survey Reports

State of Digital Marketing in Asia 2013


The second annual State of Digital Marketing in Asia report, published by Econsultancy in association with Campaign Asia-Pacific, looks in detail at the relative levels of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

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Survey Reports

Cross-Channel Marketing Report 2013


The Cross-Channel Marketing Report 2013, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This second report is based on a survey of nearly 900 companies and agencies, carried out in April and May 2013.