Survey Reports

The SoDA Report: Digital Marketing Outlook, 2014

Produced in collaboration with the Society of Digital Agencies (SoDA), this report includes highlights from the Digital Marketing Outlook survey, which attracted 736 respondents from leading agencies and global companies. The report offers insight into what clients want and value in their agency relationships, what level of digital sophistication can be seen client-side, and how clients are transforming in the light of increasingly digital customer experiences.

Trend Briefings

State of Ecommerce in Australia and New Zealand

The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age

The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Survey Reports

Email Marketing Industry Census 2014

The eighth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Survey Reports

Digital Agency Rate Card Survey 2014

This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers more than 50 individual job roles and breaks down rates by agency size. Useful for agencies and client-side.

Survey Reports

Real-Time Marketing Report

The Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in 2014 that marketers can use as a baseline when assessing their plans for this year and beyond. The research looks at where organisations are in their quest to become real-time marketers, what advantages early adopters are seeing and what’s been holding back those who are gearing up now.

Survey Reports

The Email Marketing Speed Imperative

How much impact does the ease and speed of use of email marketing technology have on email marketing success? That’s the question at the heart of the Email Marketing Speed Imperative study, publshed by Econsultancy in association with dotMailer. Specifically, does the ease of use of a specific email marketing tool affect the daily practice of email – does time saved (or wasted) affect the bottom line?

Survey Reports

2014 Media Growth Study

The 2014 Media Growth Study explores how media and related technology companies are responding to market changes, investing in technology and developing new products. Produced in partnership with JEGI, the report is built around a survey of over 339 executives (79% C-level) in addition to a number of interviews to provide context around the numbers.

Survey Reports

Technology for Ecommerce Report

The Technology for Ecommerce Report, published by Econsultancy in association with Neoworks, explores the most important aspects of ecommerce functionality and integration, and how companies rate the performance of their solutions in these areas. The research, based on a survey of more than 500 client-side and agency respondents, also looks at spending trends, challenges and the use of implementers and integrators.

Survey Reports

Christmas 2013 Online Shopping Survey Report

The findings build on the trends shown in last year's report; the growth of ecommerce, driven in part through an increased use of smartphones and tablets for online shopping, and improving user experience and services such as click and collect.