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The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
The 2013 Media Growth Report explores how media and related technology companies are responding to market changes, leveraging technology and developing new products. Produced in partnership with JEGI, the report is built around a survey of over 225 executives (83% C-level) in addition to a number of interviews to provide context around the numbers.
The Christmas 2012 Online Shopping Survey Report, free to registered Econsultancy users, is based on a survey of 1,000 consumers in the UK and another 1,000 in the US, carried out using Toluna QuickSurveys, in January 2013. The findings not only confirm the growth of online retail, but also show how consumers’ research and purchase patterns are changing thanks to the influence of mobile, as well as services offered by retailers such as Click and Collect.
Econsultancy's Q1 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which organisations are (or should be) paying close attention to during 2013. The report is based on a survey of around 700 business respondents.
The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The infographic sums up the key findings of Econsultancy's Q4 2012 Digital Intelligence Briefing, produced in association with Adobe.
Econsultancy's Q4 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is dedicated to Making Sense of Marketing Attribution. The briefing looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice. The research is based on a survey of more than 700 digital professionals working for both client-side marketing teams and agencies.
This is the fourth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.
This report, produced in association with United Studios, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work. The survey is similar to the Digital Outsourcing Survey carried out in 2008, and shows trends in outsourcing over this time.
The Content Marketing Survey Report, sponsored by Outbrain, illustrates the strategies, tactics and opinions of more than 1,300 content marketers. The survey looks at the amount and type of content marketing carried out by organisations, how many brands have a strategy in place, the tactics and channels they are using for content, ownership of content marketing within organisations, how publishers are using content marketing, and the challenges and barriers to success in this area.