Survey Reports

Conversion Rate Optimization Report 2017


This is the ninth annual Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.

Survey Reports

Trends, Technology, and the Impact of Data in Media and Entertainment


Trends, Technology and the Impact of Data in Media and Entertainment, produced in assocation with Adobe, explores the state of the sector's digital transformation in light of the data revolution, cloud computing and disruptive change in consumer behavior.

Survey Reports

The State of Marketing Attribution 2017


Econsultancy's second State of Marketing Attribution report, produced in association with AdRoll, seeks to establish current adoption levels, confidence in usage and the effectiveness of different attribution methods used by companies. It also focuses on the skills required for success and the barriers to effective use of modelling.

Survey Reports

International Content: Monetizing Global Content Assets and Measuring Success


The International Content: Monetizing Global Content Assets and Measuring Success report examines the views of brand-side marketers on the management of international content.

Survey Reports

How Marketers Learn


This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.

Survey Reports

State of B2B Marketing Automation


The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of B2B marketing automation, looking at adoption levels and types of strategies organizations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.

Survey Reports

Driving Business Growth Series


Across four briefs, the Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

Survey Reports

2017 Measurement and Analytics Report


The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in IT


The 2017 Digital Trends in IT report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.

Survey Reports

Partners in Transformation: What brand marketers need from agencies


Partners in Transformation: What brand marketers need from agencies explores the views of senior, brand-side executives on the changing relationship between brands and agencies. With the dynamic in flux, brands are discovering new ways to employ their agencies' talents; the report, produced in partnership with IBM, highlights trends among brand leaders, as well as challenges and trend predicitions for the near future.