Survey Reports

Driving Digital Effectiveness with Product Thinking


This report, published in partnership with Code Computerlove, looks at how advanced companies are in their digital transformation, and assesses how widely the ideas of product thinking have been adopted. It explores these topics by looking at the views of brands and agencies, and by comparing the views of the top-performing businesses with those of their mainstream counterparts.

Survey Reports

2018 Email Marketing Industry Census


The 12th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, and covers key topics such as marketing automation, segmentation, personalisation and optimisation for different devices. The future of email also has its own dedicated section, including questions on artificial intelligence and predictive analytics.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Financial Services


The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the annual Digital Trends survey.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders


The 2018 Digital Trends for Creative and Design Leaders report explores the priorities, opportunities and challenges ahead through the lens of creative and design professionals. For the first time our annual survey of digital professionals had specific questions for this cohort of respondents, to help us understand in more detail their opportunities and pain points.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Retail


The 2018 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2018, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in South Africa


The 2018 Digital Trends in South Africa report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, looks at the most significant trends that will impact South African companies in the short to medium term.

Survey Reports

State of Ecommerce Marketplaces in Southeast Asia and Taiwan


The State of Ecommerce Marketplaces in Southeast Asia and Taiwan report, published by Econsultancy in association with Shopee, is based on a survey of close to 14,000 online retailers and marketers. The aim of the survey is to uncover the state of ecommerce marketplaces in Southeast Asia and Taiwan, focusing on the experience of selling on online marketplaces.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in IT


The 2018 Digital Trends in IT report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals, looking at both internal business factors and external technological and consumer trends.

Survey Reports

Career and Salary Survey Report 2018


Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy has collaborated with sister brand Marketing Week to survey nearly 4,000 people across the marketing, digital, design and advertising industries.

Survey Reports

Marketing in the Dark: Dark Martech


The third report in our Marketing in the Dark series, Dark Martech, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers increasingly like to communicate in private. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.