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Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 8,500 people across the marketing, digital, design and advertising industries. This report is based on data provided by those who classify themselves as general marketing and digital professionals, numbering over 4,300 individuals.
The Rise of Influencers, a Fashion and Beauty Monitor report in association with Econsultancy, examines the role influencers play in fashion and beauty. It investigates the extent to which brands and businesses within the fashion and beauty space are using influencer marketing, and with what success.
The Rise of Marketing Technologists report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use the technology they have, and their current and future marketing technology priorities.
The 2016 Digital Trends report, based on the fifth annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.
The Digital Trends in the Travel and Hospitality Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in this sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.
This is the seventh annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.
The CX Challenge report, produced by Econsultancy in partnership with Adobe, digs into the struggles and successes of modern customer experience (CX), and looks at the extent to which organisations deliver a consistent and relevant customer experience across all touchpoints. The report is based on a global survey of more than 2,200 digital marketers and ecommerce professionals carried out in August and September 2015.
Digital publishers are feeling the pain. They're facing formidable challenges in the form of ad blockers, emerging news delivery platforms, commoditized ad inventory and diminishing CPMs. This report, in association with Signal, explores the capabilities and processes that are vital to creating a better world for consumers, advertisers and publishers.
This report focuses on the Healthcare industry, looking at how healthcare marketing is evolving in response to a number of factors in personal and professional technology, media consumption and consumer behavior. In an industry unused to change, healthcare companies are moving in fits and starts and at very different speeds. The changes occuring offer an enormous opportunity to experts and innovators who can help steer a new course.