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There is a newer version of this report available: Social Media Management Systems Buyer's Guide
Author: Jake Hird, Econsultancy
Pages: 145+ pages
Structure: Market trends and issues, 17 vendor profiles
About this Guide
Econsultancy's Social Media Management Systems Buyer’s Guide is aimed at companies investigating technology providers for external social media management and workflow processes. The guide contains profiles of 17 suppliers who can help companies manage their presence on social networks such as Facebook, Twitter and YouTube.
The report also provides details on the various issues and trends affecting this sector, as well as advice about how to select the right technology system.
It should be noted that Econsultancy has a separate buyer's guide for online reputation and buzz monitoring technology, which we regard as a distinct category.
The report starts with a definition of this sector, and a review of the trends in the marketplace, plus tips and pitfalls for companies looking for a vendor.
Trends within the market include:
- How social media permeates the entire organization
- Marketers continue to grapple with social data
- Need to control engagement across third party platforms
The 17 suppliers profiled are:
Alterian, Buddy Media, Campaign Commander, Comufy, Context Optional (now Adobe), Conversocial, CoTweet, EngageSciences, Hootsuite, Jive Software, Socialbakers, Socialtext, Spredfast, Sprinklr, Syncapse, thismoment, Vitrue
Table of contents
3.2.Market value and growth
3.3.Drivers of growth and market trends
3.3.1. How social media permeates the entire organization
3.3.2.Marketers continue to grapple with social data
3.3.3.Need to control of engagement across third party platforms
3.4.Return on investment
4.Strengths, Weaknesses, Opportunities and Threats (SWOT)
5.Costs and Pricing Models
6.Finding the right supplier: Tips and pitfalls
6.2.What type of solution are you looking for?
6.3.What kind of control do you want?
6.4.What are the specific features of the technology?
6.5.Have you thoroughly assessed the pedigree of your vendor?
6.6.Are you planning for tomorrow and not just today?
7.Market Positioning Charts
7.1.Explanation for Chart 1: Platform capabilities
7.2.Explanation for Chart 2: Type of Solution
7.3.Positioning: summary diagrams
9.SMMS supplier marketplace and profiles
9.3.Campaign Commander Social Edition
9.5.Context Optional (now Adobe)
Download a copy of the report to learn more.
A free sample is available for those who want more detail about what is in the report.
- Social Media Management Systems Buyer’s Guide (2.57 MB PDF)
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- Econsultancy's Certificate in Digital Marketing & Google AdWords Qualified Individual Certification - Singapore
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