Event Presentations

Social Gaming and Gamification Innovation Briefing

By Raf Keustermans, Econsultancy,

This 80+ slide presentation was delivered at an Econsultancy trends briefing during June 2011.

Inside, it explores social gaming, gamification and the associated innovation, trends, strategies and future possibilities to help understand and leverage this popular, but complex, area through 2011 and beyond.

This presentation considers how companies are currently engaging in theory and practice within these two very complex - but rapidly developing - environments, giving you inspiration and preparation to successfully engage with users in new and exciting ways.

Packed with cutting edge examples, the presentation will challenge the way you approach your current digital engagement strategy.

It has been created specifically for Econsultancy by Raf Keustermans, an independent consultant, with more than a decades-worth of strategic digital experience. 

A few of the topics covered within the presentation include:

  • Understanding social games
  • Overview of the marketplace
  • Features and mechanics of social games
  • Viral theory
  • Monetization
  • Freemium models 
  • Brand interaction and engagement
  • Understanding gamification in theory and practice
  • User motivation and psychology
  • Gamification mechanics 

A full copy of the report is available as a PDF download.


  • Pdf Disabled Social Gaming and Gamification Innovation Briefing (5.68 MB PDF)

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