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This is an overview of what we discussed at our last roundtable on Search Engine Optimization (SEO). It highlights current trends and issues, with input from industry experts and professionals on both the agency and client side. Subjects covered:
- The importance of link-building
- The value of quality content
- Getting back to SEO basics
- Search engine penalties and how to fix them
- Ethical SEO
To attend future roundtables (Econsultancy coordinates more than 40 every year) please contact Peter Abraham (peter@e-consultancy.com). For further information on suppliers of natural and paid search engine marketing, check out our SEM Buyer's Guide 2006