Best Practice

SEO in the Middle East and North Africa Best Practice Guide

By Husam Jandal,

This report is part of the Search Engine Optimization (SEO) Best Practice Guide 2012 bundle.


The SEO in the Middle East and North Africa Best Practice Guide explores in detail country-specific marketing strategies and localisation issues in the MENA region. 

The 38-page report, written by digital marketing practitioner, Husam Jandal, focuses on optimising Arabic content for search engines and is a comprehensive guide to the specific challenges and opportunities relating to search in the Middle East. 

As well as containing sections on local search engines, country-specific keyword selection, and Arabic for search, the report looks at how to tailor content for a Middle Eastern audience, and the region-specific factors marketers need to take into account to optimise their search campaigns. 

The SEO MENA report is available as part of a bundle, which also includes Econsultancy's global SEO Best Practice Guide, a 300-page report that contains everything you need to know about search engine optimisation, whether you work for an in-house client team, independently or for an agency.

This report for the Middle East includes sections on: 

  • Regional trends and statistics
  • Local search engines
  • Language considerations
  • On-page and off-page SEO
  • Understanding your target audience
  • Keyword selection
  • Content creation
  • Return on investment

Table of contents 

  1. Introduction
    1. About this report
    2. About the author – Husam Jandal
    3. About Econsultancy
  2. Regional trends and statistics
    1. Overall market figures
    2. Mobile search
    3. Places of internet access
    4. Frequency of key online activities
  3. The search cycle
  4. SEO in Arabic countries
    1. Local search engines
      1. Local searches
      2. Using local search engines
    2. On-page SEO
    3. Country domain extensions
    4. Language considerations
      1. The difference between Arabic and English search results
    5. Understanding your target audience
      1. Processes
      2. Segmentation
    6. Keyword selection
      1. Country-specific keyword brainstorming
      2. An example of keyword research
    7. Return-on-Investment
      1. Web traffic
      2. Direct sales
      3. Sales lead quality
      4. Qualitative customer feedback
    8. Content creation
      1. Copywriting
      2. Translating your copywriting into Arabic
    9. Images
    10. Video
      1. Video sharing platforms in MENA
    11. Technology considerations
    12. Off-page SEO
      1. External link-building
      2. Authority websites
      3. The power of forums
      4. Social links
      5. Articles / blogs
      6. Directories
  5. Case Study
    1. Atlantis The Palm
  6. Implementation 

Download a copy of the report to learn more.

A free sample is also available for those who want more detail about what is in the report. 


  • Pdf SAMPLE: SEO in the Middle East and North Africa Best Practice Guide (586 KB PDF)
  • Pdf Disabled SEO in the Middle East and North Africa Best Practice Guide (1.56 MB PDF)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today