Changes to the Google algorithm have resulted in many of the link building tactics that were the bread and butter of SEO campaigns becoming less effective, no longer working or in some cases having the potential to harm a website’s ranking and visibility.

This report explores the ways in which SEO practitioners have had to significantly change how they work, including using social and digital PR tactics that might previously have fallen outside their remit.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle and has been created in order to give businesses the edge in their natural search marketing activity.