From the use of natural language and selective keywords through to page topics, title tags and meta data, this report covers the critical components of on-page optimisation, the practice of improving site rankings by focusing content and ensuring signals sent to search engines are as clear as possible.

This updated report includes best practice advice on Google’s E-A-T (expertise, authority and trustworthiness) measure of a site’s quality, the benefits and challenges of user-generated content as well as the best way to target keywords.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle and has been created to give businesses the edge in their natural search marketing activity.