This report explores the essential elements of measurement and reporting for SEO, both of which are separate disciplines and critical to success. It covers the role of analytics and the importance of identifying goals, how to define data needs and organic search courses, and ensure validation.

Going beyond SEO and tracking as many channels as possible allows marketers to see which of their marketing efforts are working and how to effectively allocate their budgets.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle and has been created in order to give businesses the edge in their natural search marketing activity.