All activities that happen on the internet are governed by search engine rules, as well as legal regulations. Non-adherence to search engine rules can result in reduced visibility, while violation of the regulations can result in hefty fines and even imprisonment.

This guide will help website owners quickly and easily identify what SEO practices to avoid, as well as explain the difference between a true penalty and algorithmic suppression and how to detect fluctuations in traffic.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide series and has been created in order to give businesses the edge in their natural search marketing activity.