Audience analysis and keyphrase selection is vital to ensuring the visibility of a website. If businesses do not understand who they are targeting and what words their audiences are typing into search engines, it is exceptionally difficult to cut through the noise in the search results and be visible.

This report covers how businesses can find out what is important to people and what steps they can take in order to attract them to their websites.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle and has been created in order to give businesses the edge in their natural search marketing activity.