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SEM: Search Engine Optimisation (SEO) Business Case

By Econsultancy,

This report is part of the Business Cases Bundle bundle.


About this Business Case

Need to convince your boss that search engine optimisation is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Search Engine Optimisation (SEO) is a 21-page examination of how SEO can work for your company.


We detail the trends, business benefits, costs and resources needed for a successful SEO strategy. Includes case studies on the Finance, Retail and Travel sectors. Download our (free) Sample Business Case for a full Table of Contents.

Who this Business Case is For

Our Business Cases are for any marketer assessing strategies to strengthen their marketing activities.

Level of Expertise

This Business Case is designed for all levels. For further information on the topic, see our Related Resources.

Related Resources

Need a shortlist? Check out our Search Engine Marketing Buyer's Guide for agency profiles, market trends and more. Already proven your case? Now have a look at the SEO RFP template.


  • Pdf SAMPLE: Search Engine Optimisation (SEO) Business Case (298 KB PDF)
  • Pdf Disabled Search Engine Optimisation (SEO) Business Case (429 KB PDF)

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