Event Presentations

The Future of Digital Marketing 2009 - Presentations

The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Survey Reports

Online Measurement and Strategy Report 2009

An analysis of the web analytics industry based on a survey of digital marketers. The 64-page report and 30-slide presentation contain valuable insights into the use of paid-for and free web analytics tools.

Event Presentations

What’s the value of “social media” for retailers online?

36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein looking at the business case for what value 'social media' online can deliver to retailers.

Event Presentations

What's the value of email in the age of social media?

25 slide PowerPoint presentation by Econsultancy. CEO Ashley Friedlein giving his views on the role of email in the age of 'social media' and how email is likely to change as we move into an increasingly real-time 'conversation' economy.

Event Presentations

Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event

Presentation by Econsultancy CEO Ashley Friedlein giving his views on the Future of Social Commerce online. This presentation was given as a keynote at a Bazaarvoice event in March 2009. 

Event Presentations

Endeca E-business Forum: Econsultancy Keynote Presentation

Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...

Best Practice Guides

Delivering Successful E-commerce Projects

E-commerce project management is complicated at the best of times, given the sheer number of potential challenges involved. This report will help you navigate the challenges, whether you work on the client-side or supply-side.

Survey Reports

US Affiliate Census

The US Affiliate Census 2009, based on a survey of affiliates, is the most detailed study available about the performance marketing landscape, and essential reading for digital marketers.

Buyer's Guides

E-commerce Platforms Buyer's Guide 2009

An invaluable resource for those investigating the e-commerce platforms market, with profiles of 23 leading UK vendors. This extensive guide also covers trends affecting e-commerce and tips and pitfalls for buyers.

Survey Reports

Comparison Shopping Engines Survey Report 2008

This research is based on a survey of retailers and agencies about the use of comparison shopping engines (CSEs), their effectiveness and barriers to success.