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E-commerce project management is complicated at the best of times, given the sheer number of potential challenges involved. This report will help you navigate the challenges, whether you work on the client-side or supply-side.
The US Affiliate Census 2009, based on a survey of affiliates, is the most detailed study available about the performance marketing landscape, and essential reading for digital marketers.
An invaluable resource for those investigating the e-commerce platforms market, with profiles of 23 leading UK vendors. This extensive guide also covers trends affecting e-commerce and tips and pitfalls for buyers.
This research is based on a survey of retailers and agencies about the use of comparison shopping engines (CSEs), their effectiveness and barriers to success.
This research is based on a survey of 250 merchants and 150 agencies, containing unique data about the use of affiliate marketing, spending on this channel and its effectiveness.
The Online Shopping and Credit Crunch Survey Report, free to Econsultancy users, sheds light on the impact that the economic climate is having on online spending.
This 143-page report, with profiles of 16 leading comparison engines, is a useful guide for all those investigating the shopping comparison market. Learn about increasing competition in the industry, the challenges of Web 2.0, and the emergence of social shopping.
The definite guide to the £4 billion UK affiliate marketing industry, with profiles of 17 leading networks, the latest market trends and advice for buyers. The best affiliate marketing guide available.
Presentaion by Sarah Blair Gould, E-commerce Manager, Boden, at Econsultancy's 2008 Online Marketing Masterclasses event in London, UK. Sarah talks about what Boden do to optimise conversion rates on their site and what works best.
This research, carried out in association with buy.at, is based on an online survey carried out in August and September 2007 and reflects the nature of affiliate marketing merchants.