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Buyer's Guides

Display Retargeting Buyer's Guide


Econsultancy's first Display Retargeting Buyer's Guide looks at market trends within this sector, with profiles of 15 leading vendors as well as advice for buyers looking for a display retargeting provider.   

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Survey Reports

Christmas 2013 Online Shopping Survey Report


The findings build on the trends shown in last year's report; the growth of ecommerce, driven in part through an increased use of smartphones and tablets for online shopping, and improving user experience and services such as click and collect. 

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Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. Download this free report (translated to Mandarin) containing almost 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers. Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

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Trend Briefings

Digital Marketing and Ecommerce Trends and Predictions for 2014


Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. 

Download this free report containing more than 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.

Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

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Event Presentations

Jump 2013 Presentations


Presentations from JUMP, online and offline marketing all joined up, event on 9th October 2013. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

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Event Presentations

The Digitals 2013 Winners Report


The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.

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Event Presentations

The Future of Digital Marketing (FODM) Malaysia 2013 Presentations


Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.

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Best Practice Guides

Selling Online: a How-to Guide for Small Businesses


Econsultancy’s Selling Online: a How-to Guide for Small Businesses has been produced specifically with smaller business in mind. This 100+ page document, written by e-commerce consultant Trevor Ginn, contains information about best-practice implementation and management of an online retail website. It is a must-read for any small business serious about establishing itself in the e-commerce environment. 

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Best Practice Guides

Ecommerce Best Practice Compendium


This report is based on our in-depth articles on ecommerce best practice, and forms a valuable guide to improving the ecommerce user experience for visitors, and maximising conversion rates for online retailers.

It contains hundreds of tips and examples from ecommerce sites on improving search and navigation, making product pages more effective, and reducing checkout abandonment rates. 

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Survey Reports

Mobile Sophistication and Strategy Report


Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.