Cover for The Retailer's Imperative

Survey Reports

The Retailer's Imperative


This report on Customer Experience Management, conducted in partnership with SDL, explores how retailers are addressing the challenge of mastering the customer experience, and other issues essential to the strategic and tactical use of customer experience. Findings are based on a study fielded in the fourth quarter of 2014, collecting responses from over 200 senior retail marketers in North America, at organizations averaging nearly $500MM in revenues.

Cover for The Reality of Multichannel Marketing

Trend Briefings

The Reality of Multichannel Marketing


This report on Multichannel Marketing, created in association with Dotmailer, looks at how the various channels interact to make an efficient, effective whole and examines how companies can keep control of their campaigns while gathering and analysing data to inform the next step. The report is based on interviews with senior marketing and ecommerce professionals, who were asked about their concept of multichannel marketing and the maturity of multichannel marketing within their organisations. 

Cover for Fashion Ecommerce and Content Marketing

Best Practice Guides

Fashion Ecommerce and Content Marketing


This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. The report examines how true the mantra of 'brands as publishers' is in the sector through comparisons between publishing methods.

Cover for Voice of the Customer: Listen, Measure, Act

Trend Briefings

Voice of the Customer: Listen, Measure, Act


The Voice of the Customer research sets out to discover what VoC means to businesses, how they are implementing it, and to outline some of the best practice approaches for building a VoC strategy. The report is based on in-depth interviews with senior-level executives working within ecommerce, online and marketing departments, from companies including Schuh, Tesco Mobile, Selfridges, AXA Insurance, Deckers Outdoor, News UK and Silver Star Brands. 

Cover for Single Customer View - Myth or Reality?

Trend Briefings

Single Customer View - Myth or Reality?


A 'single customer view' (SCV) is the nirvana of data-driven marketing and customer engagement. This report, produced in partnership with Innometrics, investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail. 

Cover for Skills of the Modern Marketer

Best Practice Guides

Skills of the Modern Marketer


The Skills of the Modern Marketer research sets out to define the skills needed by marketers. When we interviewed senior marketers about what they look for in new recruits, a surprisingly strong emphasis was placed on the soft sills. The 48-page report defines the soft skills needed be successful in the organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.

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Trend Briefings

State of Ecommerce in South-East Asia


The State of Ecommerce in South-East Asia report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in South-East Asia, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Cover for State of Ecommerce in Australia and New Zealand

Trend Briefings

State of Ecommerce in Australia and New Zealand


The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Cover for Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age


The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Cover for Display Retargeting Buyer's Guide

Buyer's Guides

Display Retargeting Buyer's Guide


Econsultancy's first Display Retargeting Buyer's Guide looks at market trends within this sector, with profiles of 15 leading vendors as well as advice for buyers looking for a display retargeting provider.