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This report on Multichannel Marketing, created in association with Dotmailer, looks at how the various channels interact to make an efficient, effective whole and examines how companies can keep control of their campaigns while gathering and analysing data to inform the next step. The report is based on interviews with senior marketing and ecommerce professionals, who were asked about their concept of multichannel marketing and the maturity of multichannel marketing within their organisations.
This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. The report examines how true the mantra of 'brands as publishers' is in the sector through comparisons between publishing methods.
The Voice of the Customer research sets out to discover what VoC means to businesses, how they are implementing it, and to outline some of the best practice approaches for building a VoC strategy. The report is based on in-depth interviews with senior-level executives working within ecommerce, online and marketing departments, from companies including Schuh, Tesco Mobile, Selfridges, AXA Insurance, Deckers Outdoor, News UK and Silver Star Brands.
A 'single customer view' (SCV) is the nirvana of data-driven marketing and customer engagement. This report, produced in partnership with Innometrics, investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail.
The Skills of the Modern Marketer research sets out to define the skills needed by marketers. When we interviewed senior marketers about what they look for in new recruits, a surprisingly strong emphasis was placed on the soft sills. The 48-page report defines the soft skills needed be successful in the organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.
The State of Ecommerce in South-East Asia report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in South-East Asia, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.
The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.
The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.
Econsultancy's first Display Retargeting Buyer's Guide looks at market trends within this sector, with profiles of 15 leading vendors as well as advice for buyers looking for a display retargeting provider.
The findings build on the trends shown in last year's report; the growth of ecommerce, driven in part through an increased use of smartphones and tablets for online shopping, and improving user experience and services such as click and collect.