Cover for Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma


The 2017 Digital Trends in Healthcare and Pharma report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies. After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely to see exponential change over the next few years as digital data storage and sharing becomes the norm.

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Internet Statistics

Healthcare and Pharma - Digital Trends and Developments


The Healthcare and Pharma - Digital Trends and Developments presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on.

Cover for Healthcare and Pharmaceuticals Internet Statistics Compendium

Internet Statistics

Healthcare and Pharmaceuticals Internet Statistics Compendium


Econsultancy's Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.

Cover for Embracing Digital Transformation in the Pharma and Healthcare Sectors

Best Practice Guides

Embracing Digital Transformation in the Pharma and Healthcare Sectors


The Embracing Digital Transformation in the Pharma and Healthcare Sectors report looks at the opportunities that digital presents in these sectors, how they are responding to the changing needs of customers, the challenges companies are facing in digitally transforming themselves and how they are approaching these challenges.

Cover for Healthcare Study: Organizing Marketing in the Digital Age

Survey Reports

Healthcare Study: Organizing Marketing in the Digital Age


This report focuses on the Healthcare industry, looking at how healthcare marketing is evolving in response to a number of factors in personal and professional technology, media consumption and consumer behavior. In an industry unused to change, healthcare companies are moving in fits and starts and at very different speeds. The changes occuring offer an enormous opportunity to experts and innovators who can help steer a new course.

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Best Practice Guides

Organizing Marketing in the Digital Age (Healthcare)


To be effective, marketing has to be organized to deliver against the objectives of the business. This Organizing Marketing in the Digital Age report looks specifically at the healthcare sector, and is based on data and insight from that industry, including interviews with senior marketers from healthcare companies and insight gained from digital transformation work with healthcare companies.

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Best Practice Guides

Skills of the Modern Marketer


The Skills of the Modern Marketer research sets out to define the skills needed by marketers. When we interviewed senior marketers about what they look for in new recruits, a surprisingly strong emphasis was placed on the soft sills. The 48-page report defines the soft skills needed be successful in the organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.

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Trend Briefings

State of Ecommerce in South-East Asia


The State of Ecommerce in South-East Asia report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in South-East Asia, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Cover for State of Ecommerce in Australia and New Zealand

Trend Briefings

State of Ecommerce in Australia and New Zealand


The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Cover for Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age


The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.