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Cover for Ecommerce Best Practice Compendium

Best Practice Guides

Ecommerce Best Practice Compendium


This report is based on our in-depth articles on e-commerce best practice, and forms a valuable guide to improving the e-commerce user experience for visitors, and maximising conversion rates for online retailers.

It contains hundreds of tips and examples from e-commerce sites on improving search and navigation, making product pages more effective, and reducing checkout abandonment rates. 

Cover for Mobile Sophistication and Strategy Report

Survey Reports

Mobile Sophistication and Strategy Report


Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.

Cover for Conversion Maximization - The Essential Workflow

Best Practice Guides

Conversion Maximization - The Essential Workflow


Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers and conversion drivers before focusing the on the tactics that result in conversion maximization. The author, Boris Grinkot is a long time practitioner and thought leader in conversion rate optimization, and a winner of a 2012 Digital Vision Grant to produce this report.

Cover for What can retailers learn from publishers online?

Event Presentations

What can retailers learn from publishers online?


This 28-slide presentation was delivered by Econsultancy's CEO, Ashley Friedlein, at RichRelevance's customer event in London on 27 September 2012. In this presentation Ashley asks what retailers can learn from publishers and brands online. Specifically he looks at examples across content strategy & planning, content curation, content experiences where brand/publishers are arguably out-competing retailers online at the moment.

Cover for JUMP 2012 Presentations

Event Presentations

JUMP 2012 Presentations


Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 10th October 2012. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for The Future of Digital Marketing 2012 Presentations

Event Presentations

The Future of Digital Marketing 2012 Presentations


Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.

Cover for M-commerce Innovation Briefing

Event Presentations

M-commerce Innovation Briefing


This 100+ slide presentation, delivered at an Econsultancy trends briefing, covers m-commerce and associated innovation, trends, and strategies. With the rise in usage of smart devices and the inevitable excitement with the latest tablet playthings, this presentation is packed with cutting edge examples marketers can use to understand the relevance of m-commerce to their business.

Cover for JUMP 2011 Presentations

Event Presentations

JUMP 2011 Presentations


Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for The Future of Digital Marketing 2011 Presentations

Event Presentations

The Future of Digital Marketing 2011 Presentations


Presentations from Econsultancy's Future of Digital Marketing event on 15th June 2011. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Rise of M-commerce, Online Video, Augmented Reality, Online Community Management and Web 3.0: The Rise of the Tablet and Application Era.

Cover for The Future of Digital Marketing 2010 - Presentations

Event Presentations

The Future of Digital Marketing 2010 - Presentations


The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.