Keynote presentation from Econsultancy's Digital Cream Sydney event on 17th October 2013.
Digital Cream is an exclusive invitation-only roundtable event, giving senior client-side marketers the opportunity to learn from each other about the latest best practice, what’s working and what’s not. Delegates also discussed their future digital strategies and compared them with like-minded peers.
The event featured 12 roundtable topics, each independently moderated and focused on a particular topic with the roundtable attendees proposing specific questions or challenges they wished to disuss.
The 82-page presentation by Econsultancy CEO Ashley Friedlein outlines the Modern Marketing Manifesto, which redefines and reconstitutes what marketing is today. Is marketing getting more, or less, important for business? Has marketing totally changed because of 'digital' or is it still the same?
Ashley discuses his view on what marketing now is, what this means for you and our entire industry, and shows some examples of what the new 'good' looks like.