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An analysis of the web analytics industry based on a survey of digital marketers. The 69-page report and 20-slide summary presentation contains valuable insights into the use of paid-for and free web analytics tools.
This is the fourth annual UK Search Engine Marketing Benchmark Report, carried out in association with the search agency Guava. Based on a survey of more than 500 client-side digital marketers and agencies, the report contains a comprehensive analysis of the UK search marketing environment, covering search engine optimisation (SEO), paid search and social media marketing.
Download this free 11-page briefing to keep up to date with the latest trends and developments in social media and online reputation monitoring. Learn about effective strategies, measurement and essential PR tools and technologies.
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.
Econsultancy Director Craig Hanna and trainer Tim Tucker's presentation for the Digital Publishing Workshop held at the Specialist Media Show, exploring the strategies and tactics that lead to commercial success.
54-slide PowerPoint presentation by Ashley Friedlein, CEO, Econsultancy. The presentation was given as the Keynote for the Emetrics Optimisation Summit conference in London on 17 May 2010. The presentation looks at how Econsultancy goes about off site 'social media optimisation'.
A 90-page report about multichannel campaign management aimed at both digital and traditional marketers. This buyer's guide contains an analysis of market trends, tips on finding the right supplier and profiles of 10 leading vendors.
A 150-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.
Presentation by Econsultancy director Peter Abraham which examines the relationship between email and social media. At more than 70 slides long, this is a useful resource for those who recognise the continued importance of email marketing, and want to know how this channel can dovetail with social media.
This is a free seven-page briefing with the latest trends and marketplace developments relating to measurement, analytics and optimization. The report is free to bronze members and is a "must-read" for anyone involved in the analytics industry.