Best Practice Guides

Marketing Automation Best Practices

Marketing Automation Best Practices is a guide to understanding and improving marketing automation - the process of using technology to manage, scale, and measure marketing efforts. What is marketing automation? How can it work for my organization? When will we see the results? What kinds of results can we expect? By interviewing vendors and users, we aim to answer those questions and more...

Best Practice Guides

Search Engine Optimization (SEO) Best Practice Guide 2012

Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best  Practice Guide contains everything you need to know about search engine optimization. At more than 300 pages long, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.

Best Practice Guides

Twitter for Business

This report is aimed at companies and individuals who are thinking of joining Twitter and want to find out more about the social platform, as well as people who are currently using Twitter for business, and want a deeper understanding of best practice.

Event Presentations

Digital trends and their impact on content marketing

This 30+ slide presentation looks at the trends evolving within the framework of digital content marketing, considering where this landscape currently sits, along with the direction in which it is heading.

Buyer's Guides

Web Analytics Buyer's Guide 2012

An invaluable resource for those investigating the market for web analytics, with profiles of 14 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.

Trend Briefings

Quarterly Digital Intelligence Briefing: Social Data

Econsultancy's third Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings. The research is based on a survey of around 600 business respondents predominantly in the United States and Europe.

Best Practice Guides

Digital Marketing: Organisational Structures and Resourcing Best Practice Guide 2011

The Digital Marketing: Organisational Structures and Resourcing Best Practice Guide aims to identify common issues, themes and challenges faced by managers and organisations in structuring their digital marketing capabilities and programs. The best practice recommendations included in this report are designed to help you respond to these challenges, with a focus on the best strategies, frameworks and opportunities for digital success.

Buyer's Guides

Online Reputation and Buzz Monitoring Buyer's Guide 2012

A 181-page guide for digital marketers, online PR and social media consultants interested in social listening and buzz monitoring software. Download to learn about the reputation monitoring technology available, and to understand more about what is required to deliver actionable insight for your company.

Event Presentations

M-commerce Innovation Briefing

This 100+ slide presentation, delivered at an Econsultancy trends briefing, covers m-commerce and associated innovation, trends, and strategies. With the rise in usage of smart devices and the inevitable excitement with the latest tablet playthings, this presentation is packed with cutting edge examples marketers can use to understand the relevance of m-commerce to their business.

Survey Reports

State of Social Report 2011

Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.