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Cover for Conversion Report 2010

Survey Reports

Conversion Report 2010

This is the second annual Econsultancy Conversion Report, produced in association with conversion specialists RedEye. The report contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors. 

Cover for The Impact of Digital Beyond Sales and Marketing

Survey Reports

The Impact of Digital Beyond Sales and Marketing

This is the first The Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations report, published by Econsultancy in association with Blue Latitude. The 35-page report includes an analysis of the impact of digital (including mobile and social media) on different business functions, an examination of the challenges and barriers to greater adoption of digital within the enterprise, and a section on the measurement of success.

Cover for Social Media and Online PR Report 2010

Survey Reports

Social Media and Online PR Report 2010

Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 800 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.

Cover for Online Lead Generation Report 2010 (B2C)

Survey Reports

Online Lead Generation Report 2010 (B2C)

The Online Lead Generation Report (B2C), produced in association with lead generation specialist Clash-Media, provides a detailed overview of how companies are using the internet to generate leads for their consumer-focused businesses. The research, supported by the IAB UK and the Performance Marketing Association (PMA) in the US, contains insight into budgets for online lead generation, perceived benefits, and the use of online and offline channels to generate consumer leads.

Cover for Digital Engagement in the Public Sector

Best Practice Guides

Digital Engagement in the Public Sector

This report examines the current use of digital by UK Government Departments, with recommendations about organisational policy and structure, how to deal with new communications channels and ways of working more effectively.

Cover for JUMP Magazine: Issue two

JUMP Magazine

JUMP Magazine: Issue two

JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.

Cover for Return on Effort Study

Survey Reports

Return on Effort Study

The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.

Cover for Affiliate Marketing Buyer's Guide

Buyer's Guides

Affiliate Marketing Buyer's Guide

A 140-page guide for digital marketers interested in the affiliate marketing (or performance marketing) sector, with profiles of 18 leading networks and agencies, the latest market trends and advice for buyers.

Cover for What's trending in digital marketing during 2010?

Event Presentations

What's trending in digital marketing during 2010?

At more than 90 slides long, the What's Trending In Digital Marketing During 2010? presentation provides a concise snapshot about the current evolution of established digital channels, such as search and email, but equally importantly looks at new and upcoming areas such as social media, mobile and augmented reality. 

Cover for PPC Bid Management Technology Buyer's Guide 2010

Buyer's Guides

PPC Bid Management Technology Buyer's Guide 2010

The PPC Bid Management Technology Buyer's Guide is aimed at those who are investigating the US and UK markets for paid search tools. The report contains profiles of 18 leading suppliers, a detailed analysis of market trends and guidance about how to select the right technology.