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Cover for Email Marketing Census 2010

Survey Reports

Email Marketing Census 2010

The fourth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Cover for Digital issues in Human Resources

Trend Briefings

Digital issues in Human Resources

This is a free 12-page briefing containing the latest issues, developments and trends relating to the digital industry's relationship with professional HR and personnel management.

Cover for Value of Social Media Report

Survey Reports

Value of Social Media Report

The Value of Social Media Report, produced by Econsultancy in association with Online Marketing Summit, looks at the extent of social media marketing being carried out by organizations, the tactics being used and the business objectives they are trying to impact through related activity. The 59-page report, also available as a presentation, is based on an online survey of more than 400 US client-side marketers and agency respondents in December 2009 and January 2010. 

Cover for The Digital Focus for Publishers in 2010

Event Presentations

The Digital Focus for Publishers in 2010

Econsultancy CEO Ashley Friedlein's presentation to the APA (Association of Publishing Agencies) on 26 Jan 2010 giving his overview on what the key areas of focus for digital for publishers in 2010 should be. 

Cover for Marketing Budgets 2010

Survey Reports

Marketing Budgets 2010

The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.

Cover for Mobile E-commerce Best Practice Guide

Best Practice Guides

Mobile E-commerce Best Practice Guide

The Mobile E-commerce Best Practice Guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel.

Cover for Web Analytics Buyer's Guide 2010

Buyer's Guides

Web Analytics Buyer's Guide 2010

An invaluable resource for those investigating the market for web analytics technology, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.

Cover for Business Cases Bundle

Business Cases

Business Cases Bundle

You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.

Cover for Customer Engagement Report 2010

Survey Reports

Customer Engagement Report 2010

This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report  available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.  

Cover for Online Advertising Survey 2009

Survey Reports

Online Advertising Survey 2009

The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and the relative effectiveness of different ad formats.