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Cover for Email in the Age of Social Media

Event Presentations

Email in the Age of Social Media


Presentation by Econsultancy director Peter Abraham which examines the relationship between email and social media. At more than 70 slides long, this is a useful resource for those who recognise the continued importance of email marketing, and want to know how this channel can dovetail with social media.

Cover for Measurement, Analytics and Optimization: Market overview

Trend Briefings

Measurement, Analytics and Optimization: Market overview


This is a free seven-page briefing with the latest trends and marketplace developments relating to measurement, analytics and optimization. The report is free to bronze members and is a "must-read" for anyone involved in the analytics industry. 

Cover for SEMPO State of Search Engine Marketing Report 2010

Survey Reports

SEMPO State of Search Engine Marketing Report 2010


The State of Search Engine Marketing Report 2010, published by Econsultancy in association with SEMPO, looks in depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 1,500 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.

Cover for E-commerce Platforms Buyer's Guide 2010

Buyer's Guides

E-commerce Platforms Buyer's Guide 2010


The E-commerce Platforms Buyer's Guide is a 215-page document aimed at companies who are investigating this marketplace. It contains profiles from 30 leading UK vendors, alongside details of the various issues and trends affecting this sector, and advice about how to select the right platform.

Cover for Email Marketing Census 2010

Survey Reports

Email Marketing Census 2010


The fourth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Cover for Digital issues in Human Resources

Trend Briefings

Digital issues in Human Resources


This is a free 12-page briefing containing the latest issues, developments and trends relating to the digital industry's relationship with professional HR and personnel management.

Cover for Value of Social Media Report

Survey Reports

Value of Social Media Report


The Value of Social Media Report, produced by Econsultancy in association with Online Marketing Summit, looks at the extent of social media marketing being carried out by organizations, the tactics being used and the business objectives they are trying to impact through related activity. The 59-page report, also available as a presentation, is based on an online survey of more than 400 US client-side marketers and agency respondents in December 2009 and January 2010. 

Cover for The Digital Focus for Publishers in 2010

Event Presentations

The Digital Focus for Publishers in 2010


Econsultancy CEO Ashley Friedlein's presentation to the APA (Association of Publishing Agencies) on 26 Jan 2010 giving his overview on what the key areas of focus for digital for publishers in 2010 should be. 

Cover for Marketing Budgets 2010

Survey Reports

Marketing Budgets 2010


The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.

Cover for Mobile E-commerce Best Practice Guide

Best Practice Guides

Mobile E-commerce Best Practice Guide


The Mobile E-commerce Best Practice Guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel.