Trend Briefings

Digital Marketing in Asia-Pacific: Training, Skills and Knowledge

Econsultancy's Digital Marketing in Asia-Pacific: Training, Skills and Knowledge report is a qualitative trends briefing. It identifies and benchmarks the current state of digital businesses in the region, within the context of understanding wider personnel skills and training, the investment and importance being placed on digital resources and general online needs.

Survey Reports

Cross-Channel Marketing Report 2012

The Cross-Channel Marketing Report 2012, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This first report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.

Trend Briefings

Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment

Econsultancy's Q2 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.

Buyer's Guides

Tag Management Buyer's Guide

An invaluable resource for those investigating the market for tag management systems (TMS), with profiles of 12 leading vendors, the latest market trends and tips and pitfalls for buyers. The 136-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful TMS implementations.

Event Presentations

The Future of Digital Marketing 2012 Presentations

Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.

Survey Reports

Reducing Customer Struggle 2012

The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at which customer channels are most relevant for organizations and the relationship between online and offline business teams.

Trend Briefings

Mobile User Experience Trends Briefing

Download this 20-page briefing to keep up to date with the latest trends and developments in mobile user experience. This document contains an overview of trends, tips for best practice, new statistics and useful resources.

Survey Reports

State of Digital Marketing in Asia

The State of Digital Marketing in Asia report, published by Econsultancy in association with Campaign Asia-Pacific, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

Buyer's Guides

Paid Search Agencies Buyer’s Guide

The Paid Search Agencies Buyer's Guide focuses on the UK paid search (PPC) marketplace and profiles 36 leading agencies. The 200+ page report contains contains detailed information about the current trends and issues affecting this sector of digital marketing, as well as advice about how to find the right agency for your needs.


EU Cookie Law: The conundrum in numbers

This infographic highlights the key statistics relating to the EU 'cookie law'. Two of Econsultancy's studies are included, which reveal what consumers and marketers think about cookies / the new law.

The EU e-Privacy Directive requires all UK website owners to amend their website by 26 May. Website owners have been mandated by Europe, and the ICO in the UK, to provide better guidance to visitors about how cookies are used.

The infographic includes stats and tips from Econsultancy's best practice guide 'EU Cookie Law: A Guide To Compliance'.