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A 140-page guide for digital marketers interested in the affiliate marketing (or performance marketing) sector, with profiles of 18 leading networks and agencies, the latest market trends and advice for buyers.
At more than 90 slides long, the What's Trending In Digital Marketing During 2010? presentation provides a concise snapshot about the current evolution of established digital channels, such as search and email, but equally importantly looks at new and upcoming areas such as social media, mobile and augmented reality.
The PPC Bid Management Technology Buyer's Guide is aimed at those who are investigating the US and UK markets for paid search tools. The report contains profiles of 18 leading suppliers, a detailed analysis of market trends and guidance about how to select the right technology.
This 43-page report, produced in association with internet and enterprise search company Funnelback, contains valuable insights into the use of site search tools and technology. The report is based on a survey of more than 500 digital marketers and web professionals.
How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries. Both reports focus on how consumers interact with e-commerce brands, conduct product research and the different factors in the buying decision-making process.
A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.
The Social Media and the Travel Sector: Trends is a 20+ page document, sponsored by Turkish Airlines / Social Trippin', which is free to registered users. Inside, it contains the latest market trends, best practices, statistics, useful resources and case studies relating to social media within the travel industry.
The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.
An analysis of the web analytics industry based on a survey of digital marketers. The 69-page report and 20-slide summary presentation contains valuable insights into the use of paid-for and free web analytics tools.
This is the fourth annual UK Search Engine Marketing Benchmark Report, carried out in association with the search agency Guava. Based on a survey of more than 500 client-side digital marketers and agencies, the report contains a comprehensive analysis of the UK search marketing environment, covering search engine optimisation (SEO), paid search and social media marketing.