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The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
An invaluable resource for those investigating the market for user experience agencies, with profiles of 27 suppliers, the latest market trends and tips and pitfalls for buyers. The 263 page-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.
The Social media and Relationship Development in Professional Services document is a 25-page report, which is free to Econsultancy registered users. It contains information about best practice, useful resources and statistics which are relevant for professional services companies wishing to harness social media for business development.
The State of Social Gaming infographic looks at the different types of companies across the social gaming landscape, including game developers, gaming analytics specialists, virtual currency and payment providers, and in-game advertisers, plus much more.
Econsultancy’s How To Create Amazing Facebook Pages Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective. This 90+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation. It also has a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.
Econsultancy's Demand-Side Platforms Buyer's Guide focuses on the DSP and RTB (real-time bidding) marketplace, with detailed information about the trends and issues affecting the online display advertising sector. The report contains best practice and tips for identifying the right DSP to meet your needs and includes profiles of 16 leading vendors (DSPs) in this space.
The Understanding convergence & performance marketing: Trends briefing is a 12 page document, sponsored by ValueClick Media, which is free to registered users. Inside, it contains the latest market trends, developments, issues, statistics and useful resources relating to convergence and performance marketing.
The Media Growth Trends report explores executive opinion and prediction in the areas of online publishing and media. This report has a US focus, but is relevant for an international audience as it includes data from a number of trans-national companies and asks for respondent views on international investment and growth. Topics include the identification of the drivers for near and mid-term growth, internal and systemic obstacles, vital trends and predictions for M&A activity in the space.
Econsultancy's free webinar about Trends in Digital Marketing for 2011 is available both as a PowerPoint presentation and broadcast. The 24-slide presentation includes information on joined-up marketing, organisational change, localisation ... plus much more.
This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.