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Best Practice Guides

Mobile Websites and Apps Optimization Best Practice Guide


The Mobile Websites and Apps Optimization Best Practice Guide, written by Craig Sullivan, Group Customer Experience Manager for Belron, aims to encourage companies to use this growing channel effectively. By designing around customers, their handsets, context and goals, companies can maximize visitor traffic and conversions.

The tips and techniques described in this comprehensive series of reports are designed to help you make good decisions about mobile, optimize for your mobile audience and improve user experience and mobile conversion rate. The guide includes a detailed list of some killer resources, articles and books, as well as examples of mobile optimized sites and statistics.

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Best Practice Guides

The Internationalisation of E-commerce: A Best Practice Guide


Econsultancy's Internationalisation of E-commerce Best Practice Guide is a comprehensive report designed to help businesses understand the benefits and challenges of selling online in other markets. The report details the complex issues associated with cross-border ecommerce, including pricing, shipping and legislation. The report also contains best practice tips for internationalising the brand online, including how to tailor the user experience for local market needs. 

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Best Practice Guides

How to Run a Successful E-commerce ITT


Econsultancy’s How to Run a Successful E-commerce ITT best practice guide is absolutely essential reading for organizations considering a new e-commerce platform or upgrading their existing systems. The comprehensive 95-page report is aimed at helping in-company e-commerce managers to understand the skills and techniques required to manage the Invitation to Tender process in a professional and expedient manner.

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Best Practice Guides

Marketing Automation Best Practices


Marketing Automation Best Practices is a guide to understanding and improving marketing automation - the process of using technology to manage, scale, and measure marketing efforts. What is marketing automation? How can it work for my organization? When will we see the results? What kinds of results can we expect? By interviewing vendors and users, we aim to answer those questions and more...

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Best Practice Guides

Search Engine Optimization (SEO) Best Practice Guide 2012


Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best  Practice Guide contains everything you need to know about search engine optimization. At more than 300 pages long, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.

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Best Practice Guides

Twitter for Business


This report is aimed at companies and individuals who are thinking of joining Twitter and want to find out more about the social platform, as well as people who are currently using Twitter for business, and want a deeper understanding of best practice.

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Event Presentations

Digital trends and their impact on content marketing


This 30+ slide presentation looks at the trends evolving within the framework of digital content marketing, considering where this landscape currently sits, along with the direction in which it is heading.

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Buyer's Guides

Web Analytics Buyer's Guide 2012


An invaluable resource for those investigating the market for web analytics, with profiles of 14 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.

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Trend Briefings

Quarterly Digital Intelligence Briefing: Social Data


Econsultancy's third Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings. The research is based on a survey of around 600 business respondents predominantly in the United States and Europe.

Cover for Digital Marketing: Organisational Structures and Resourcing Best Practice Guide 2011

Best Practice Guides

Digital Marketing: Organisational Structures and Resourcing Best Practice Guide 2011


The Digital Marketing: Organisational Structures and Resourcing Best Practice Guide aims to identify common issues, themes and challenges faced by managers and organisations in structuring their digital marketing capabilities and programs. The best practice recommendations included in this report are designed to help you respond to these challenges, with a focus on the best strategies, frameworks and opportunities for digital success.