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Cover for Marketing Attribution Management Buyer's Guide

Buyer's Guides

Marketing Attribution Management Buyer's Guide


The first Econsultancy Marketing Attribution Management Buyer's Guide, which is relevant for a global audience, is an invaluable resource for client-side marketers who want to understand the market and invest in attribution technology and services. The guide looks at market trends within this sector, with profiles of 23 leading suppliers, as well as best practice and tips for identifying the right vendor.

Cover for M2M - B2B Marketing Presentations

Event Presentations

M2M - B2B Marketing Presentations


Econsultancy's Team Marketing thought it was high time to bring together our community of marketers targeting digital marketers, so that we can share our common experiences, hear from a few experts, build our networks and learn from each other.

Our inaugural M2M event on 26th May 2011 saw discussions about budgets, technologies and the supplier selection process, in a roundtable format so there were lots of opportunities to find out what the challenges and opportunties we all face.

Cover for UK Search Engine Marketing Benchmark Report 2011

Survey Reports

UK Search Engine Marketing Benchmark Report 2011


The UK Search Engine Marketing Benchmark Report 2011, carried out in association with search agency Guava, contains a comprehensive analysis of the UK search marketing environment. Now in its fifth year, the 100+ page report is based on a survey of more than 650 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing.

Cover for Multivariate Testing Buyer's Guide

Buyer's Guides

Multivariate Testing Buyer's Guide


Econsultancy's Multivariate Testing (MVT) Buyer's Guide is an invaluable resource for those investing in site testing technology, with profiles of 13 leading technology suppliers and detailed information about the trends and issues affecting the online testing sector. The 127-page report also contains best practice and tips for identifying the right MVT vendor to meet your needs and useful advice for those just starting to get involved in this area.

Cover for Digital Cream Dubai 2011 Presentations

Event Presentations

Digital Cream Dubai 2011 Presentations


Our inaugural Digital Cream Dubai event on 12th April 2011 brought together 140 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.

Attendees included the heads of digital from leading regional brands including Emirates AirlinesEMAP, Abu Dhabi Film Festival, Hilton Worldwide, SNTTA Travel & Tours, Zawya and Abu Dhabi Media Company.

Cover for Facebook Innovation Briefing

Event Presentations

Facebook Innovation Briefing


Econsultancy's Facebook Innovation Briefing is a 50+ slide presentation, delivered at an Econsultancy trends briefing by Christian Gladwell, a business intelligence and social strategic insight specialist. The presentation explores how companies are currently being active within the social network giant and where things are heading in the future, giving you inspiration and preparation to successfully engage with users in new and exciting ways.

Cover for SEMPO State of Search Marketing Report 2011

Survey Reports

SEMPO State of Search Marketing Report 2011


The State of Search Marketing Report 2011, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 900 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.

Cover for The State of Digital in the Middle East and North Africa 2011

Survey Reports

The State of Digital in the Middle East and North Africa 2011


The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at the level of spending across different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.

Cover for Many Voices, One Message (Online Communications)

Best Practice Guides

Many Voices, One Message (Online Communications)


Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.

Cover for Ad Serving Buyer's Guide

Buyer's Guides

Ad Serving Buyer's Guide


Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.