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The Web Analytics Beginner's Guide aims to be the first step in a journey that will see you become a fully-fledged expert in online analytics. A must-read for those interested in this area, free to Bronze members and higher.
Econsultancy's Search Engine Optimisation Beginner's Guide aims to be the first step in a journey that will see you become a fully-fledged expert in search engine optimisation (SEO). A must-read for those interested in this area. It is free to Bronze members and higher.
The Paid Search Marketing Beginner's Guide aims to be the first step in a journey that will see you become a fully-fledged expert in paid search marketing: one of the central tools companies need to become successful online. It is free to Bronze members and higher.
The E-commerce Beginner's Guide is a starting point for those who want to learn more about e-commerce and understand how it can make a difference for their business. It is free to Bronze members and higher.
The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
An invaluable resource for those investigating the market for user experience agencies, with profiles of 27 suppliers, the latest market trends and tips and pitfalls for buyers. The 263 page-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.
The Social media and Relationship Development in Professional Services document is a 25-page report, which is free to Econsultancy registered users. It contains information about best practice, useful resources and statistics which are relevant for professional services companies wishing to harness social media for business development.
The State of Social Gaming infographic looks at the different types of companies across the social gaming landscape, including game developers, gaming analytics specialists, virtual currency and payment providers, and in-game advertisers, plus much more.
Econsultancy’s How To Create Amazing Facebook Pages Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective. This 90+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation. It also has a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.
Econsultancy's Demand-Side Platforms Buyer's Guide focuses on the DSP and RTB (real-time bidding) marketplace, with detailed information about the trends and issues affecting the online display advertising sector. The report contains best practice and tips for identifying the right DSP to meet your needs and includes profiles of 16 leading vendors (DSPs) in this space.