Trend Briefings

Baidu: The Gateway to China's Online Communities


Baidu is China's dominant search engine, and has since evolved into a global player in AI/AR research.

Trend Briefings

Opportunities and Challenges for Marketers in 2018


Econsultancy's opportunties and challenges report shares our perspectives on the forces shaping the marketing industry in 2018.

Survey Reports

Ecommerce Performance


The Ecommerce Performance report, produced by Econsultancy in partnership with Conversion.com, explores the extent to which organisations use experimentation to improve ecommerce performance, looking at ecommerce strategies, approaches used to identify and address issues, and barriers to delivering an optimal ecommerce experience. The research is based on a survey of more than 400 ecommerce professionals.

Trend Briefings

Understanding WeChat: An Overview of China’s Social, Payment and Messaging Giant


WeChat is the one-stop shop for the Chinese, providing diverse services and features for their everyday needs. It has revolutionized how the Chinese socialize, shop, and celebrate festivals. 

Survey Reports

Marketing in the Dark: Dark Data


This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.

Trend Briefings

Digital Intelligence Briefings


Econsultancy's Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Trend Briefings

The Modern Marketing Model (M3) Webinar


The webinar presents Econsultancy’s new framework for marketing, which updates classic models to fuse both digital and classic marketing under a single, unified model: the Modern Marketing Model (M3).

Survey Reports

Digital Trends in the Travel and Hospitality Sectors


The Digital Trends in the Travel and Hospitality Sectors report, produced by Econsultancy in partnership with Adobe, examines digital trends and evolving customer experience shaping the approach of digital marketers in the travel and hospitality sectors.

Trend Briefings

Lush: A Fresh Approach to Customer Experiences


Lush: A Fresh Approach to Customer Experiences considers  how the handmade cosmetics company’s embrace of social, new tech and a second-to-none ecommerce platform have enabled its rise and established it as one of the UK’s most loved brands.

Best Practice Guides

Ecommerce Best Practice Guide


This new Ecommerce Best Practice Guide is designed for ecommerce managers and marketers looking to review their existing ecommerce strategy or to help create ecommerce propositions, and includes practical tips to help maximise results.